Format:
1 online resource (433 pages)
Edition:
1st ed.
ISBN:
9781874719144
,
9781907643576
Content:
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies
Note:
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Foreword -- Introduction -- Section 1: Strategic Developments -- 1. Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practice -- 2. Reviewing Corporate Environmental Strategy: Patterns, Positions and Predicaments for an Uncertain Future -- 3. Rethinking Marketing: Shifting to a Greener Paradigm -- Section 2: Greening the 'Marketing Mix' -- 4. Achieving Sustainability: Five Strategies for Stimulating Out-of-the-Box Thinking Regarding Environmentally Preferable Products and Services -- 5. Eco-Marketing 2005: Performance Sales instead of Product Sales -- 6. Innovation of Eco-Efficient Services: Increasing the Efficiency of Products and Services -- 7. Management of Environmental New Product Development -- 8. Designing and Marketing Greener Products: The Hoover Case -- 9. Eco-Innovation: Rethinking Future Business Products and Services -- 10. Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders -- 11. How to Select Good Alliance Partners -- 12. Growing Credibility through Dialogue: Experiences in Germany and the USA -- 13. Building Environmental Credibility: From Action to Words -- 14. Factors Affecting the Acquisition of Energy-Efficient Durable Goods -- 15. Greening the Brand: Environmental Marketing Strategies and the American Consumer -- 16. Environmental Performance: What is it Worth? A Case Study of 'Business-to-Business' Consumers -- Section 3: Case Studies -- 17. Coming out of their Shell: Brent Spar -- 18. The Body Shop International plc: The Marketing of Principles along with Products -- 19. Greening Agroindustry in Costa Rica: A Guide to Environmental Certification -- 20. ja!Natürlich: A Success Story -- 21. Green Marketing of Green Places: The Tasmania Experience
,
22. Green Strategies in Developing Economies: A South-East Asian Perspective -- 23. The Tainting of a Green Titan: The Petroleum Authority of Thailand -- 24. Green Power: Designing a Green Electricity Marketing Strategy -- 25. Exploring Organisational Recycling Market Development: The Texas-Mexico Border -- Bibliography -- Biographies -- Index
Additional Edition:
Print version Charter, Martin Greener Marketing Oxford : Taylor & Francis Group,c1992 ISBN 9781874719144
Language:
English
Keywords:
Electronic books
URL:
FULL
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