UID:
kobvindex_INT0000607
Format:
xxvi, 342 pages :
,
illustrations ;
,
24 cm.
Edition:
10th anniversary edition.
ISBN:
9781844135844 (hbk.)
,
1844135845 (hbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors." -- "Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies."--
Note:
ORIGINAL EDITION: "First published in the United States by HarperCollins Publishers Inc. in 1994". -- Title page verso.
Language:
English
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