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Marken-Etikette : die markenorientierte Servicekultur leben (2002)

Pringle, Hamish [Verfasser] ; Gordon, William [Verfasser]

Weinheim [u.a.] : WILEY-VCH

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UID:

b3kat_BV014129189

Format: XIX, 355 S. , Ill., graph. Darst.

ISBN: 3527500146

Uniform Title: Brand manners

Language: German

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Servicepolitik

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TH Wildau

UdK Berlin

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Marken mit Seele : mehr Erfolg durch soziales Marketing (2002)

Pringle, Hamish [Verfasser] ; Thompson, Marjorie [Verfasser]

Weinheim : Wiley-VCH

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UID:

b3kat_BV014059092

Format: XX, 271 S. , Ill.

Edition: 1. Aufl.

ISBN: 3527500154

Uniform Title: Brand spirit

Language: German

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Soziale Verantwortung

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Brand spirit : how cause related marketing builds brands (2001)

Pringle, Hamish ; Thompson, Majorie

Chichester [u.a.] :Wiley,

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UID:

almahu_BV014213876

Format: XXIII, 281 S. : , Ill., graph. Darst.

ISBN: 0-471-49944-7

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Marketing

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Celebrity sells (2004)

Pringle, Hamish [Verfasser]

Chichester : Wiley

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UID:

b3kat_BV021505842

Format: XXV, 311 S. , Ill.

ISBN: 0470868503

Note: Includes bibliographical references (p. [278]-280) and index

Language: English

Subjects: Economics

RVK:

QP 624

URL: Beschreibung für Buchhändler

URL: Inhaltsverzeichnis

URL: Cover

URL: http://www.loc.gov/catdir/toc/wiley041/2003023256.html

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Stabi Berlin

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Brand manners : how to create the self-confident organisation to live the brand (2003)

Pringle, Hamish [Verfasser] ; Gordon, William [Verfasser]

Chichester 〈〈[u.a.]〉〉 : Wiley

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UID:

b3kat_BV023528740

Format: XIV, 314 S. , Ill.

Edition: 1. publ. in pbk.

ISBN: 0470856106

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Marketing

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Brand spirit : how cause related marketing builds brands (1999)

Pringle, Hamish. ; Thompson, Majorie

Chichester u.a. :Wiley,

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UID:

almahu_BV012906007

Format: XXIII, 281 S. : Ill., graph. Darst.

ISBN: 0-471-98776-X

Content: The author demonstrates how a marketer can harness the power of CRM (Cause Related Marketing) for a product, service or corporate brand. "CRM can enhance corporate reputation, raise brand awareness,increase customer loyalty, build sales, create press coverage and more."

Language: English

Subjects: Economics

RVK:

QP 624

Keywords: Markenpolitik ; Marketing

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HU Berlin

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