Format:
1 Online-Ressource(XIII, 245 p. 18 illus. Textbook for German language market.)
ISBN:
9783658405540
Series Statement:
Handel und Internationales Marketing Retailing and International Marketing
Content:
Motivation and Orientation -- Structure and Content of the Essays -- Essays -- Discussion and Implication -- References.
Content:
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided. About the author Tobias Röding is research assistant at the chair of marketing and retailing at University of Siegen. His research focuses on consumer behavior, digital and physical retail environment, data disclosure behaviour and privacy issues.
Note:
Dissertation Universität Siegen 2022
Additional Edition:
ISBN 9783658405533
Additional Edition:
ISBN 9783658405557
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783658405533
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783658405557
Language:
English
Keywords:
Hochschulschrift
DOI:
10.1007/978-3-658-40554-0
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