UID:
almahu_9949216090302882
Format:
1 online resource (864 pages).
ISBN:
9780190691257 (ebook) :
Series Statement:
Oxford handbooks online
Content:
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks.
Note:
Also issued in print: 2021.
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Advertising Millie-Christine, or the making of the Two-Headed Nightingale /
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"Have You Played Atari Today?"Music and audience in an early video game advertising campaign /
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Popular music, advertising, and (3z (Bselling out (3y (B /
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Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities /
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The persistence of memory: Structural functions of music in commercial jingles /
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The Sounds of Coca-Cola—On (3z (Bcola-nization (3y (B of sound and music /
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From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions /
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Exploiting the Frontier: Advertising and Western Music /
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Medievalism goes commercial: The epic as register in contemporary media /
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Toward a utilitarian theory of consumer response to advertising music /
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Music as advertisement: Capturing and sustaining attention in the attention economy era /
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Hearing, remembering, and branding: Setting strategic directions for sonic branding research /
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Sensory marketing in advertising and service environments /
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Sound in the context of (multi)sensory marketing /
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Commercial Sound: A Review of the Effects of Popular Music in Advertising /
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Designing Identities: Sound and Music in Automotive and Appliance Branding /
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Music with the message in mind: Cognitive responses to background music in advertising /
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Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion /
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Musical congruity in advertising: Established and emerging research themes /
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Methods for testing the emotional effects of music in advertising and brand communication /
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As heard on...: The changing musical language of Presidential campaign ads /
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Music and Sound Design as Propaganda in 〈i〉Hell-Bent for Election〈/i〉 /
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Advertising the English glee to women, 1750-1800 /
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Blank music: Marketing virtual instruments /
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Music supervision and branding in an era of (3z (Bconvergent advertising (3y (B /
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Fitting tunes: Selecting music for television commercials /
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Music and institutional advertising: Consolidated Edison and Echoes of New York /
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"All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s /
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About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana /
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Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s /
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Introduction: Music and advertising: Production, text, and reception /
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Contextual marketing: Analyzing networks of musical context in the Digital Age /
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Music and the formal structures of contemporary action film trailers /
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Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound /
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Selling (3z (BDavid Bowie (3y: (B Commercial appearances and the developing Bowie star image /
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The ad creation process: From production to reception /
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Organized labor and commercial advertising: Music unions and J. Walter Thompson /
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Jazz works: Music, advertising, and labor in Toronto, 1955-1980 /
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The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation /
Additional Edition:
Print version : ISBN 9780190691240
Language:
English
Subjects:
General works
URL:
Oxford handbooks online
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