Format:
Online-Ressource (xix, 400 p)
,
col. ill., col. ports
,
25 cm
Edition:
2nd ed
Edition:
Online-Ausg. Amsterdam Elsevier Science & Technology 2009 Electronic reproduction; Mode of access: World Wide Web
ISBN:
9781136415722
,
9781282540576
,
0750685441
,
0080561195
,
9780750685443
,
9780080561196
Series Statement:
Events management series
Content:
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information
Content:
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK * Second edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi (amongst others), as well as new material including web marketing, procurement and ROI and corporate social responsiblity * Endorsed by the British Associations of Conferences Destinations and Association of British Professional Conference Organizers * User-friendly, accessible approach actively helps the reader to absorb and understand information
Note:
Includes bibliographical references and index
,
Previous ed.: 2003
,
Preface and ForewordsCHAPTER 1 A GLOBAL INDUSTRY -- CHAPTER 2 THE STRUCTURE OF THE CONFERENCE -- CHAPTER 3 THE ECONOMICS OF CONFERENCES AND CONVENTIONS -- CHAPTER 4 CONFERENCE INDUSTRY MARKETING ACTIVITY -- CHAPTER 5 CONFERENCE MANAGEMENT -- AN ORGANIZER'S PERSPECTIVE -- CHAPTER 6 CONFERENCE MANAGEMENT -- A VENUE PERSPECTIVE -- CHAPTER 7 A PEOPLE INDUSTRY -- CHAPTER 8 LEADING INDUSTRY ORGANIZATIONS -- CHAPTER 9 TRENDS, ISSUES AND FUTURE Return on -- Case Study Reference -- Appendix A -- List of conference industry trade magazines.
,
Electronic reproduction; Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe Conferences and conventions
Language:
English
Keywords:
Tagungswirtschaft
;
Konferenz
;
Management
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
Bookmarklink
