Format:
1 online resource (122 pages)
ISBN:
9781613631072
Note:
Description based on publisher supplied metadata and other sources
,
Intro -- Copyright -- Contents -- Introduction: If Amazon Can't Succeed, Can Anyone? -- Chapter 1: This Is What a Business Needs to Succeed in China -- Chapter 2: Amazon: The Flywheel Stops Spinning -- Chapter 3: Norwegian Cruise Line: How "Made for China" Fails -- Chapter 4: Hyundai: What Got You Here Won't Get You There -- Chapter 5: LinkedIn: A Résumé for Success? -- Chapter 6: Sequoia Capital: Weaving Filaments Across Borders -- Chapter 7: InMobi: Jockey or Horse? -- Chapter 8: Intel: Alpha Chips -- Chapter 9: Zegna: When Brand Is King -- Chapter 10: Lessons on Winning and Losing in China -- Chapter 11: Prescriptions for Success -- Conclusion: Most Interesting Times -- Acknowledgments -- Notes -- About the Authors -- About Wharton School Press -- About the Wharton School
Additional Edition:
Erscheint auch als Druck-Ausgabe Sang, Lele Winning in China Chicago : Wharton School Press,c2021 ISBN 9781613631089
Language:
English
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