Format:
1 online resource (xx, 229 pages)
Edition:
First edition.
ISBN:
9780203134146
,
9781136480980
,
9781136481024
,
9781136481031
Series Statement:
Routledge advances in management and business studies 50
Content:
1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.
Note:
Includes bibliographical references (pages [205]-213) and index
Additional Edition:
ISBN 9780415896986
Additional Edition:
ISBN 9781138212701
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415896986
Language:
English
DOI:
10.4324/9780203134146
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