UID:
almafu_9961535631602883
Format:
1 online resource (XX, 566 p.)
ISBN:
9783110793444
Series Statement:
De Gruyter Handbooks in Business, Economics and Finance ,
Content:
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Note:
Frontmatter --
,
Contents --
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Contributors --
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Introduction --
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1 De Gruyter handbook of media economics: Introduction --
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Mapping the field of media economics --
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2 Media economics research: Scope, value and significance --
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3 Business perspectives on the digital economy --
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4 Media innovation studies: An expanding field --
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Perspectives on media economics methods --
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5 Media economics research: Accessing and working with official and non-official statistics --
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6 Dealing with causal complexity in media economics and management research: An introduction to qualitative comparative analysis --
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7 Working with datafication in media industries research --
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8 Experimental methods in media economics research: Understanding the human factor in decision-making --
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Perspectives on teaching media economics --
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9 Developing a curriculum for media economics --
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10 Teaching media management and economics in China --
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11 Toward decolonizing the media economics curriculum in Africa --
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Market-level trends in media economics --
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12 The audience in media markets --
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13 Developments in advertising markets and their effects on media companies --
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14 The effects of streaming on media markets --
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15 Challenges and opportunities for recommender systems in media markets --
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16 The stunning longevity of media ownership concentration --
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17 Old and new leaders in global media markets --
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18 Global sports media rights market --
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19 The economics of media in the Arab world: A case study of Egypt --
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20 Latin America media panorama --
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Industry-level Trends in Media Economics --
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21 Clusters in media industries: What is their added value? --
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22 The music industry: A trendsetter among the media industries? --
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23 New economics of the music industry: Blockchains, metadata and agency problems --
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24 The economics of influencers and social media stardom --
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25 From platform users to platform labor: Understanding vlogging as a media industry in China --
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26 The economics of fake news --
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27 The economics of podcasting --
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28 How esports may influence the digitalization of the media ecosystem --
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29 Disruptive informality: Nollywood and the tensions of informal economies --
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Firm-level trends in media economics --
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30 The transformation of news in the digital age: Business model changes, challenges, and future directions --
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31 Redefining digital publishing business in platform ecosystems in China: The case of WeChat Read --
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32 Precarity, but also possibilities for creativity: Back to the future of work in print news media --
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33 User data analytics in media organizations --
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Societal value trends in media economics --
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34 Changing authorship and copyright in media markets – A value approach --
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35 Public service media: Challenges for delivering universal public service in the platform age --
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36 Digital platforms and minority language media: Exploring the prospects of Banjara language media in India --
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Conclusion --
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37 Media economics: Key observations and reflections by the editors --
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List of figures --
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List of tables --
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Index
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Issued also in print.
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In English.
Additional Edition:
ISBN 9783110793499
Additional Edition:
ISBN 9783110793420
Language:
English
Subjects:
General works
DOI:
10.1515/9783110793444
URL:
https://doi.org/10.1515/9783110793444
URL:
https://www.degruyter.com/isbn/9783110793444
URL:
https://doi.org/10.1515/9783110793444
URL:
https://www.degruyter.com/isbn/9783110793444
URL:
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