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  • 1
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH | Wiesbaden : Springer Gabler
    UID:
    b3kat_BV047352210
    Format: 1 Online-Ressource (XLV, 876 Seiten) , 261 Illustrationen, Diagramme
    ISBN: 9783658316518
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-658-31650-1
    Language: German
    Subjects: Economics
    RVK:
    Keywords: Business-to-Business-Marketing ; Aufsatzsammlung ; Fallstudiensammlung
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Cover
    Author information: Seebacher, Uwe G. 1971-
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  • 2
    UID:
    b3kat_BV047352280
    Format: 1 Online-Ressource (XVII, 281 Seiten) , Illustrationen, Diagramme
    ISBN: 9783662627761
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-662-62775-4
    Language: German
    Subjects: Economics
    RVK:
    Keywords: Unternehmen ; Entscheidungsfindung ; Datenanalyse ; Prognoseverfahren ; Prognosemodell ; Reifegradmodell
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
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  • 3
    UID:
    b3kat_BV047432924
    Format: 1 Online-Ressource (XVI, 74 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658345853
    Series Statement: essentials
    Content: Laut einer aktuellen Studie von Fujitsu können heute nur 5 % aller Unternehmen als "datengetrieben" bezeichnet werden, was bedeutet, dass 95 % aller Organisationen im Datenblindflug unterwegs sind. Dieses Buch beschreibt kurz und prägnant den Weg zum datengetriebenen Management. Ohne Vorkenntnisse erhalten Sie einen umfassenden Einblick in die Materie mit vielen relevanten Konzepten und Tipps. Die wichtigsten Begriffe im Umfeld des datengetriebenen Managements werden erklärt. Das Vorgehensmodell zeigt und beschreibt einfach und für jeden verständlich die einzelnen Schritte, um ohne Externe und Investitionen effektiv ein stringentes datengetriebenes Management umzusetzen. Der Inhalt Eine Einführung in die aktuelle Situation und die Bedeutung von datengetriebenem Management (DDM) Verschiedene Kurzdefinitionen von relevanten Begriffen im Kontext von DDM Ein Werkzeug zur Statusanalyse von DDM in einer Organisation Ein Vorgehensmodell für den Aufbau oder die Optimierung eines bereits bestehenden Systems zu DDM Der Quick Check für die Selbsteinschätzung zur Ermittlung der eigenen DDM-Readiness Viele weiterführende Links zu Artikeln und Quellen zur Vertiefung der Inhalte in diesem essential Die Zielgruppen Manager und Führungskräfte aller Industrien und Fachrichtungen Techniker und Ingenieure Der Autor Prof. h.c. Dr. Uwe Seebacher (MBA), promovierter Volks- und Betriebswirt, verfügt über mehr als 25 Jahre Erfahrung als Berater, Manager, aber auch Unternehmer in der Medien-, Produktions- und Dienstleistungsbranche mit internationalen Erfolgen im strategischen und operativen Marketing und in der Kommunikation sowie in der Prozessoptimierung, Digitalisierung, Personalführung und Organisationsentwicklung
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9783658345846
    Language: German
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
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  • 4
    UID:
    b3kat_BV047461526
    Format: 1 Online-Ressource (XVI, 60 Seiten) , Illustrationen, Diagramme
    ISBN: 9783658346829
    Series Statement: essentials
    Note: Die Definition von Assets-as-Service (AAS)? -- Das begriffliche Ökosystem von AAS -- Das Vorgehensmodell zu AAS -- Das AAS-Self-Assessment
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-658-34681-2
    Language: German
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
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  • 5
    Online Resource
    Online Resource
    Wiesbaden : Springer Fachmedien Wiesbaden GmbH
    UID:
    b3kat_BV048223005
    Format: 1 Online-Ressource (68 pages)
    ISBN: 9783658309718
    Series Statement: Essentials Ser
    Note: Description based on publisher supplied metadata and other sources , Intro -- Was Sie in diesem essential finden können -- Vorwort -- Inhaltsverzeichnis -- Über den Autor -- 1 Bedeutung von B2B Marketing in Zeiten der Netflix-Economy -- 1.1 Wer kann B2B Marketing? -- 1.1.1 Für Studienabgänger gilt der Manager Check -- 1.1.2 Für Quereinsteiger aus dem B2C Bereich gilt "Ball flach halten" -- 1.1.3 Frustrierte B2B-Marketing-Manager beginnen "unter dem Radar" -- 1.2 Zusammenfassung -- 2 Das B2B-Marketing-Ökosystem - Ein kurzer Überblick der wichtigsten Buzz-Words -- 2.1 A/B Testing -- 2.2 Account-based Marketing (ABM) -- 2.3 Ambassador -- 2.4 Business-to-Business (B2B) Marketing -- 2.5 Buyer Journey -- 2.6 Buyer Persona -- 2.7 Conversion Rate -- 2.8 Customer Experience (CX) -- 2.9 Data-driven Marketing -- 2.10 Demand Generation -- 2.11 Gated Content -- 2.12 Inbound Marketing -- 2.13 Influencer -- 2.14 Influencer Journey -- 2.15 Influencer Marketing -- 2.16 Lead Management -- 2.17 Lead Nurturing -- 2.18 Marketing Automation -- 2.19 Marketing Qualified Lead (MQL) -- 2.20 MarTech Stack -- 2.21 Marketing Orchestration -- 2.22 Marketing Resource Management (MRM) -- 2.23 Marketing Process Library (MPL) -- 2.24 Outbound Marketing -- 2.25 Performance Marketing -- 2.26 Sales Channel Marketing (SCM) -- 2.27 Sales Qualified Lead (SQL) -- 2.28 Social Selling -- 2.29 Story Telling -- 2.30 Touchpoint Management -- 2.31 Zusammenfassung -- 3 Das Marketing-Reifegrad-Modell - Der Coach auf dem Weg zu Predictive Profit Marketing -- 3.1 Eindirektionales, reaktives Marketing -- 3.1.1 Marketing Process Library (MPL) -- 3.1.2 Job Descriptions -- 3.1.3 Jahreszielvereinbarungen und Mitarbeiterentwicklungsgespräche -- 3.1.4 Fakten Check -- 3.2 Bidirektionales, reaktives Marketing -- 3.2.1 Business Intelligence -- 3.2.2 Marketing Monitoring -- 3.2.3 Marketing Accessibility -- 3.2.4 Fakten Check -- 3.3 Interaktives Marketing , 3.3.1 Marketing Automation -- 3.3.2 Change Management -- 3.3.3 Predictive Intelligence -- 3.3.4 Fakten Check -- 3.4 Proaktives Analytisches Marketing -- 3.5 Predictive Profit Marketing (PPM) -- 3.6 Zusammenfassung -- 4 Das Marketing Readiness Assessment (MRA) - Der Quick-Check für den Start -- 4.1 Die vier Bereiche des MRA -- 4.1.1 Marketing Struktur -- 4.1.2 Marketing Relevanz -- 4.1.3 Marketing Performance -- 4.1.4 Marketing-Positionierung -- 4.1.5 Jetzt geht es los! -- Zusammenfassung und Ausblick -- Was Sie aus diesem essential mitnehmen können -- Literatur
    Additional Edition: Erscheint auch als Druck-Ausgabe Seebacher, Uwe G. B2B-Marketing Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658309701
    Language: German
    Subjects: Economics
    RVK:
    Keywords: Business-to-Business-Marketing
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 6
    Online Resource
    Online Resource
    Cham, Switzerland : Springer
    UID:
    b3kat_BV047316409
    Format: 1 Online-Ressource (xxvii, 755 Seiten) , Illustrationen, Diagramme
    ISBN: 9783030542924
    Series Statement: Management for professionals
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-54291-7
    Language: English
    Subjects: Economics
    RVK:
    RVK:
    Keywords: Business-to-Business-Marketing ; Aufsatzsammlung
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
    Library Location Call Number Volume/Issue/Year Availability
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  • 7
    Online Resource
    Online Resource
    Cham : Springer International Publishing AG
    UID:
    b3kat_BV048224418
    Format: 1 Online-Ressource (293 Seiten)
    ISBN: 9783030566111
    Series Statement: Management for Professionals Ser
    Note: Description based on publisher supplied metadata and other sources , Intro -- Preface -- What Is Today's Economic Challenge? -- Did the Technical Challenge Change? -- Preface to This New Edition -- How Could Kondratjew Know It Already By Then? -- Why Not Only Agile and Kanban Are Using Templates -- What Is the Decisive Foundation for Everything? -- Contents -- About the Author -- 1: Template-Based Management: At a Glance -- 1.1 What Are We Talking About? -- 1.2 Inspired by the Burst of the New Economy Bubble -- 1.3 About the Emergence of TBM -- 1.4 Getting Into Methodological and Structural Competences -- 1.5 What Means Capacity for Abstraction? -- 1.6 The Dual-level Coaching is Developing -- 1.7 Why Thriving Facilitating Organizational Learning? -- 1.8 What Does the Methodology Look Like? -- 1.9 What Are the Benefits of TBM? -- 1.10 What Is the Conclusion? -- 2: Template-Based Management: An Introduction -- 2.1 Introduction -- 2.2 What Are the Origins of TBM? -- 2.3 What Means TBM, Templater, and Templee? -- 2.4 The TBM Process -- 2.5 What You Should Know About Templater and Templee -- 2.6 What Is the Background of TBM? -- You May Ask, Why This Was Necessary -- 2.7 What Are the Objectives of This Book? -- 2.8 How Is This Guide Structured? -- 2.9 What Is in for You? -- 2.9.1 The Benefits for Business Managers -- 2.9.2 The Benefits for Human Resource Managers -- 2.9.3 The Benefits for Consultants -- 2.9.4 The Benefits for Students -- 2.10 What This Chapter Was About -- 3: On the Urgency of Management Reorientation -- 3.1 The Contingency Situation -- 3.1.1 What a Look in the Rear-View Mirror Shows -- 3.1.2 The Stormy Waters of the New Millennium -- 3.1.3 Mind Game of Future Scenarios -- 3.2 The Remocal Economy -- 3.3 Why The Future Will Be Hybrid -- Facts and Figures -- 3.4 Toward the Triangle of Trust -- 3.4.1 Authenticity -- 3.4.2 Empathy -- 3.4.3 Logic -- 3.5 The New Green Deal -- 3.5.1 The Cybersecurity Industry , 3.5.2 The As-a-Service Industry -- 3.5.3 Excursus: The TBM-Based EaaS Calculation Engine -- 3.5.4 The Ethical Corporation -- An Example -- 3.6 And Change Must Always Start with You -- 4: What is The New Normal? -- 4.1 Where Are We Coming From? -- 4.2 Even Microsoft Had to Hit Refresh -- 4.3 Why Are Value Chains Always Forgotten? -- 4.4 The Remocal Economy -- 4.4.1 About Structures and Methods -- 4.4.2 Solving The Trust Paradox -- 4.4.3 How to Make the Intangible Tangible? -- 4.4.4 How to Overcome the Degradation of Knowledge? -- 4.5 Predictive Intelligence for the Remocal Economy -- 4.5.1 Why Struggle with Cost Pressure? -- 4.5.2 Rent the Stuff and Make the Important! -- 4.5.3 Why Not Invest in Your ''Internal Consultants''? -- 4.5.4 How to Overcome Resistance -- 4.6 Why Consulting Will Be Disrupted -- Excursus -- 4.6.1 Have We Learned Nothing from Enron and WorldCom? -- 4.6.2 Why Hiring Consultants Is Not Sustainable -- 4.6.3 Why We Should Support The Niche Consultants -- 4.6.4 Why There Is No Shortcut to Success -- 4.7 What I Wanted to Tell You -- 5: The Learning Dimension of TBM -- 5.1 How Do We Learn? -- 5.1.1 Where Are We Coming From? -- 5.1.2 What Is the Theoretical Background? -- 5.1.3 Why Knowles Delivered Groundwork -- 5.1.3.1 Classical Conditioning -- 5.1.3.2 Operant Conditioning -- 5.1.3.3 Reinforcement -- 5.1.3.4 Acquisition -- 5.2 Why Cognitive Social Learning Is Core to TBM -- 5.2.1 Reinforcement and Vicarious Learning -- 5.3 Neuro-Linguistic Programming and Its Impact on TBM -- 5.3.1 What is the Relevance of Individual's Learning Perspective? -- 5.3.2 The Individual's Learning Style -- 5.3.3 The VAKOG Model -- 5.3.4 Motivation as Impacting Factor -- 5.4 How Templates Are Linked with Learning Typologies -- 5.5 What Are the Challenges of Template-driven Learning? -- 5.5.1 The Process Stream -- 5.5.2 The Production Stream , 5.5.3 Diversity-driven Challenges -- 5.6 What Are the Advantages of Template-based Learning? -- 5.6.1 What Is in for the Individual? -- 5.6.2 What Is in for the Organization? -- 5.7 Why Learning with TBM Works -- Example: -- 6: The Process Perspective of TBM -- 6.1 How to Define Template-based Management? -- Definition: -- 6.2 The Core Steps of Every Problem-Solving Process -- 6.2.1 Step 1: Problem Definition and Understanding -- 6.2.2 Step 2: Goal Definition -- 6.2.3 Step 3: Alternatives for Problem Solution -- 6.2.3.1 Finding Alternatives -- 6.2.3.2 Evaluating Alternatives -- 6.2.3.3 Choosing Alternative(s) -- 6.2.4 Step 4: Problem-Solving (Delivery) -- 6.2.5 Step 5: Evaluation -- 6.3 What Are the Four Organizational Threats? -- 6.3.1 Threat 1: Information Technology -- 6.3.2 Threat 2: Strategy -- 6.3.3 Threat 3: Operations -- 6.3.4 Threat 4: Human Resources -- 6.4 What to Learn from the Last Decades? -- 6.5 Which Are the Four Steps of TBM? -- 6.5.1 TBM Step 1: Problem Definition and Understanding -- 6.5.2 TBM Step 2: Process Evolvement and Abstraction -- 6.5.3 TBM Step 3: Template Generation -- 6.5.4 TBM Step 4: Project Work Implementation and Facilitation -- 6.6 What Is So Different About the TBM Process? -- 7: The Tool Dimension of TBM -- 7.1 What Is the Definition of a Template? -- 7.1.1 What Is the Tool? -- 7.1.1.1 Autonomous Delivery -- 7.1.2 What Are the Origins of Templates? -- 7.1.3 Which Are the Key Elements of Efficient Templates? -- 7.2 How to Generate the Templates? -- 7.2.1 How to Develop the Draft? -- 7.2.2 What to Do for the Pretesting Session? -- 7.2.3 How Does the Fine-Tuning Look Like? -- 7.3 What Template Typologies and Different Types Are There? -- 7.3.1 What Are Managerial Templates? -- 7.3.2 The Planning Type -- 7.3.3 The Organizing Type -- 7.3.4 The Leading Type -- 7.3.5 The Controlling Type , 7.3.6 How to Distinguish Process or Content Templates? -- 7.3.7 When to Use Result Templates? -- 7.4 What Is the Key Message Regarding the Tool? -- 8: The TBM Skills Triad -- 8.1 What Is the TBM Skills Triad? -- 8.2 Why Do We Need Abstraction Ability? -- 8.2.1 How to Leverage Organizational Problems -- 8.2.2 How Does Process of Problem-Solving Look Like? -- 8.2.3 How to Recognize Specific Thinking Typologies? -- 8.2.4 How to Understand Key Levers? -- Tip -- 8.3 What Means Dual-Level Coaching? -- 8.3.1 How to Not Act as a Consultant -- 8.3.2 Why We Have to Listen Again -- 8.3.3 What Does It Take to Apply DLC? -- 8.3.4 Want to Be a Sports Coach? -- 8.3.5 What Are the Advantages of DLC? -- 8.3.6 Carefully Always Check on Your Level! -- 8.3.7 What Is About Traditional Management Training? -- 8.3.8 Keep on Challenging Your Templaters and Templees! -- 8.4 What Does Generic Process Thinking Mean? -- 8.4.1 What Are the Conventional Process Thinking Typologies? -- 8.4.1.1 Challenges for Enlarging Conventional Process Thinking -- 8.4.1.2 Solution-Process Evolvement -- 8.4.2 The Development of Causality Chains -- 8.4.3 Process Abstraction and Transformation -- 8.5 Talking About the ACT-Code for TBM -- 9: TBM in Innovation Management: Case Study Chemicals/Pharma Industry -- 9.1 Description of the Client -- 9.2 The Contingency Situation -- 9.2.1 Industry Situation -- 9.2.2 Client's Situation -- 9.3 Problem Definition and Understanding -- 9.4 Process Evolvement and Abstraction -- 9.5 Template Generation -- 9.6 Project Work Implementation -- 9.7 Quantitative and Qualitative Project Results -- 10: TBM in Process Reengineering: Case Study Services Industry -- 10.1 Description of the Client -- 10.2 The Contingency Situation -- 10.2.1 Industry Situation -- 10.2.2 Client's Situation -- 10.3 Problem Definition and Understanding -- 10.4 Process Evolvement and Abstraction , 10.5 Template Generation -- 10.6 Project Work Implementation -- 10.7 Quantitative and Qualitative Project Results -- 11: TBM in Organizational Development: Case Study Financial Service Industry -- 11.1 Description of the Client -- 11.2 The Contingency Situation -- 11.2.1 Industry Situation -- 11.2.2 Client's Situation -- 11.3 Problem Definition and Understanding -- 11.4 Process Evolvement and Abstraction -- 11.5 Template Generation -- 11.5.1 Template Structuring -- 11.5.2 Template Completion Process -- 11.5.3 Template-Driven Monitoring Process -- 11.5.4 Template-Driven Costing Process -- 11.6 Project Work Implementation -- 11.7 Quantitative and Qualitative Project Results -- 11.8 The Future -- 11.9 Resume -- 12: TBM for a B2B Marketing Department: Case Study SME -- 12.1 Description of the Client -- 12.2 The Contingency Situation -- 12.2.1 Industry Situation -- 12.2.2 Client Situation -- 12.3 Problem Definition and Understanding -- 12.4 Process Evolvement and Abstraction -- 12.5 Template Generation -- 12.6 Project Work Implementation -- 12.6.1 Who Will Actually Use This Library? -- 12.6.2 The Process Mapping Workshop -- 12.6.3 TBM for Unleashing Innovations -- 12.6.3.1 The Way to Predictive Intelligence -- 12.6.3.2 Quest for New Tools -- 12.6.3.3 Key Performance Indicators -- 12.6.3.4 Data Tracking and Integration -- 12.7 Quantitative and Qualitative Project Results -- 12.8 More for Less with TBM -- 13: TBM for Technical Sales: Case Study Manufacturing Industry -- 13.1 Description of the Client -- 13.2 The Contingency Situation -- 13.3 Problem Definition and Understanding -- 13.3.1 Sales Partner Management at Random -- 13.3.2 The Channel Success Manager -- 13.4 Process Evolvement and Abstraction -- 13.5 Template Generation -- 13.6 Project Work Implementation -- Example: -- 13.6.1 Sales Partner Incentive as a Win-Win -- Example: , 13.6.2 The Sales Partner Journey
    Additional Edition: Erscheint auch als Druck-Ausgabe Seebacher, Uwe G. Template-Based Management Cham : Springer International Publishing AG,c2020 ISBN 9783030566104
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Unternehmensberatung ; Organisatorisches Lernen ; Kostenoptimierung ; Innovationsmanagement
    URL: Volltext  (URL des Erstveröffentlichers)
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  • 8
    UID:
    b3kat_BV047226850
    Format: 1 Online-Ressource (XIII, 268 Seiten) , 80 Illustrationen
    ISBN: 9783030694036
    Series Statement: Future of Business and Finance
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-69402-9
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-69404-3
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-69405-0
    Language: English
    Subjects: Economics
    RVK:
    RVK:
    Keywords: Strategische Frühaufklärung ; Kennzahlensystem ; Betriebliche Kennzahl ; Business Intelligence
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
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  • 9
    UID:
    b3kat_BV048384814
    Format: 1 Online-Ressource (XXIII, 257 Seiten) , 71 Illustrationen
    ISBN: 9783031038389
    Series Statement: Future of Business and Finance
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-03837-2
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-03839-6
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Unternehmen ; Kommunikation ; Öffentlichkeitsarbeit
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
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  • 10
    Online Resource
    Online Resource
    Cham : Springer International Publishing | Cham : Springer
    UID:
    b3kat_BV048982450
    Format: 1 Online-Ressource (XIII, 472 p. 1 illus)
    Edition: 1st ed. 2023
    ISBN: 9783031200403
    Series Statement: Management for Professionals
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-20039-7
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-20041-0
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-031-20042-7
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Seebacher, Uwe G. 1971-
    Author information: Hannig, Uwe 1958-
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