UID:
almafu_9958351817402883
Format:
1 online resource :
,
85 photos
ISBN:
9780231509251
Series Statement:
Princeton Classic Editions
Content:
For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Sumptuously illustrated, A Token of My Affection follows the evolution of the modern greeting card industry from a traditional printing and stationery business in the mid-nineteenth century to the multibillion-dollar industry it is today. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a range of relevant texts and primary sources, Barry Shank demonstrates how greeting cards have affected and defined experiences of status, longing, desire, social connectedness, and love. Fascinating and surprising, A Token of My Affection shows what an industry devoted to emotional sincerity means for the lives of all Americans.
Note:
Frontmatter --
,
Contents --
,
Illustrations --
,
Acknowledgments --
,
Introduction. Structured Feelings amid Circulations of the Heart --
,
1. Vicious Sentiments. Nineteenth-Century Valentines and the Sentimental Production of Class Boundaries --
,
2. The Nineteenth-Century Christmas Card. The Chromo-Reproduction of Sentimental Value --
,
3. Corporate Sentiment. The Rise of the Twentieth-Century Greeting Card Industry and the American Culture of Business --
,
4. Condensation, Displacement, and Masquerade. The Dream-Work of Greeting Cards --
,
5. Knitting the Social Lace. The Use of Greeting Cards --
,
6. All This Senseless Rationality. Beyond the End of the Modern Era of Greeting Cards --
,
Notes --
,
Bibliography --
,
Index
Language:
English
URL:
https://doi.org/10.7312/shan11878
URL:
https://doi.org/10.7312/shan11878
Bookmarklink