Format:
1 Online-Ressource (xviii, 234 Seiten)
ISBN:
9781786606365
Series Statement:
Media, Culture and Communication in Asia-Pacific Societies
Content:
This book investigates the meteoric rise of mobile webtoons-also known as webcomics-and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.
Content:
Intro -- Contents -- List of Tables -- List of Abbreviations -- Acknowledgments, Methods, and Sources -- 1 Introducing Webtoons and the Expansion of Korea's Creative Industries -- 2 Conceptualizing the Impact of Japanese Manga in Korea and the Prehistory of Webtoons -- 3 Policy Intervention and the Formation of the Webtooniverse -- 4 Daum and Naver: The Search Portals Underpinning Korea's Transnational Webtoon IP Engines -- 5 Asia's New Titans of Paid Content: Second-Generation Webtoon Platforms KakaoPage and Lezhin Comics -- 6 Webtoons and Technological Innovation -- 7 The Branded Webtoon and Its Soft-Power Appeal -- 8 K-Pop Webtoons and the Transmedia IP Nexus in the BTS Universe -- Conclusion: Webtoons-A "Digital Comics Revolution"? -- Notes -- References -- Index -- About the Authors.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9781786606358
Additional Edition:
Erscheint auch als Druck-Ausgabe Yecies, Brian, 1967 - South Korea's webtooniverse and the digital comic revolution Lanham : Rowman & Littlefield Publishing Group, 2021 ISBN 9781786606358
Language:
English
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