Format:
xix, 635 Seiten
,
Illustrationen
,
29 cm
Edition:
10th edition, student edition
ISBN:
9781337282659
,
1337282650
Note:
Previous edition published in 2013
Former:
Vorangegangen ist Shimp, Terence A., 1944- Advertising, promotion, and other aspects of integrated marketing communications
Language:
English
Subjects:
Economics
Keywords:
Integriertes Management
;
Marketing
;
Kommunikation
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