Kooperativer Bibliotheksverbund

UID:

Format: X, 244 Seiten , Illustrationen, Diagramme , 24 cm x 17 cm

ISBN: 9783110738414

Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-11-073378-5

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-3-11-073371-6

Language: English

Subjects: Computer Science , Economics

Keywords: Online-Marketing ; Big Data ; Aufsatzsammlung

URL: Inhaltsverzeichnis

URL: https://www.degruyter.com/isbn/9783110738414

UID:

Format: 1 Online-Ressource (303 Seiten)

ISBN: 9781668447475

Content: "This book will strengthen the research into the role of entrepreneurship in economic growth in emerging economies and how entrepreneurship is shaping the future of emerging markets.

Note: Includes bibliographical references and index. - Mode of access: World Wide Web

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781668447451

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1668447479

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1668447452

Language: English

DOI: 10.4018/978-1-6684-4745-1

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (X, 244 Seiten) , Illustrationen

ISBN: 9783110733716 , 9783110733785

Content: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-073841-4

Language: English

Subjects: Computer Science , Economics

Keywords: Online-Marketing ; Big Data ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.1515/9783110733716

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (xxiv, 310 Seiten) , Illustrationen, Diagramme

ISBN: 9781799872337 , 1799872335

Series Statement: A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Content: "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher

Note: Includes bibliographical references and index

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-7998-7231-3

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-7998-7231-9

Additional Edition: Erscheint auch als Druck-Ausgabe, Softcover ISBN 978-1-7998-7232-0

Language: English

Subjects: Economics

Keywords: Online-Marketing ; Big Data ; Datenanalyse ; Aufsatzsammlung

DOI: 10.4018/978-1-7998-7231-3

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (206 Seiten)

Edition: 1st ed

ISBN: 9798891130036

Series Statement: Marketing and Operations Management Research Series

Note: Description based on publisher supplied metadata and other sources , Intro -- Contents -- Preface -- Chapter 1 -- Four Cases on Marketing Strategies Adopted by Companies during COVID-19 -- Abstract -- Introduction -- Literature Review -- Value Creation Activities during Pandemics -- Box8 - Desi Meals, Done Better -- OTT (Over-the-Top) Platforms -- MyUpchar -- ZOOM (Application) -- Conclusion -- References -- Chapter 2 -- The Role of Digital Marketing in Reshaping Financial Services -- Abstract -- Introduction -- Digital Marketing for Financial Services -- Tips on How to Use Digital Marketing to Your Advantage in Financial Services -- Boost Your Public Profile -- Marketing with Content -- Establish User-Friendly, Well-Organized Websites -- Manage Your Reputation Online -- Leverage Search Engine Optimization -- Marketers Use Videos for Everything -- News Statements -- Pay Attention to Details and Customize -- The Future Is Now: Live Streaming and Webinars -- Advertising on Social Media -- Promoting Your Business Through Electronic Mail -- Role of Digital Marketing in Banking and Financial Services -- Aim for Real Clients -- Monitor the Actions of Their Customers -- Digital Marketing Efforts by HDFC Bank: A Case Study from India -- Internet Promotion -- Remote Relationship Administration -- Digital Marketing Initiatives by the State Bank of India: A Case Study from India -- Strategies Adopted -- Result of Digital Marketing -- Learnings -- Financial Companies See Significant Growth in Digital Advertising: A Case Study from US -- Bank Advertising Expenditures for Display Ads vs. Search -- Conclusion -- References -- Chapter 3 -- A Study on the Impact and Importance of Digital Marketing -- Abstract -- Introduction -- Objectives of the Study -- Channels of Digital Marketing -- Social Media -- Email Marketing -- Affiliate Marketing -- Search Engine Marketing -- Online Display Advertising , Traditional and Digital Marketing Comparison -- Importance of Digital Marketing -- Conclusion -- References -- Chapter 4 -- Accounting in the Demesne of Big Data, Data Analytics and Artificial Intelligence in Industrial Revolution 5.0: Applications, Challenges and Opportunities -- Abstract -- Introduction -- Big Data -- Analytical Approach Using the ETL Process -- Data Extraction -- Inventory Extraction -- Incremental Extraction -- Data Cleaning -- Data Conversion -- Data Loading -- Cost Control -- Performance Evaluation -- Policy Support -- Accounting and Big Data Analytics -- Descriptive Analytics -- Diagnostic Analytics -- Predictive Analytics -- Prescriptive Analytics -- Data Analytics Tools -- Microsoft Excel -- Business Intelligence Tools -- Proprietary Tools -- Machine Learning Tools -- Financial Accounting and Management Accounting Applications -- Artificial Intelligence in Accounting -- Conclusion -- References -- Chapter 5 -- Employee Productivity Augmentation Using Human Capital Analytics -- Abstract -- Introduction -- Methodology and Design -- Finding and Observations -- Research Constraints/Implications -- What Best Defines HR Analytics? -- How Does HR Analytics Operate? -- Why Does HR Analytics Operate? -- Where Can the Impact of HR Analytics Be Seen? -- Who Is Responsible for HR Analytics to Be Successful? -- Interpretation of These Five Answers -- HR Analytics Maturity Model -- Future of HR Analytics -- Scope for Future Research -- Conclusion -- References -- Chapter 6 -- The Impact of Big Data on Mobile Marketing -- Abstract -- Introduction -- Big Data Analytics and Its Impact on Mobile Marketing -- Mobile Marketing Using Data on the Go -- Big Data Analytics and AI's Expanding Role in Mobile Marketing- 2020-2024, Global Mobile Marketing Industry Report , The Forecasted Timeframe Will See the Highest CAGR for the Services Segment -- The SMEs Market Will Dominate Mobile Marketing in 2019 -- The Segment with the Highest CAGR during the Predicted Period Will Be Telecom and IT -- North America to Dominate the Mobile Marketing Market - 2019 -- Big Data in Mobile Marketing -- The Trend of Using Big Data in Mobile Applications and Its Impact on Mobile Sales -- Mobile Marketing -- Ways That Massive Data Affects Mobile App Sales -- International Boundaries -- In-Application Purchasing Options -- Consumer Opinion Analysis -- Determine Market Crowding -- Marketing Local Target -- Literature Review -- The Important Part Played by Big Data from Microsoft in a Mobile Strategy -- How Crucial Is Big-Data Analytics in Mobile Advertising? -- Big Data and Its Impact Mobile Marketing: Major Applications for Mobile Marketing Using Big Data -- Knowing the Effective Pricing and Monetization Model -- Customized Marketing -- When Social Media Is Big Data -- New Age of Marketing -- Conclusion -- Big Data as a Crucial Aspect of Future App -- Big Data in Mobile Marketing -- References -- Chapter 7 -- Recent Trends in Big Data and Digital Marketing and Their Impact on Businesses -- Abstract -- Introduction to Big Data -- Recent Trends in Big Data and Digital Marketing -- Artificial Intelligence -- Programmatic Advertising -- Chatbots -- Predictive and Augmented Analytics -- Blockchain Technology -- Quantum Computing -- Internet of Things (IoT) -- Augmented Reality (AR) and Virtual Reality (VR) -- Search Engine Optimization (SEO) -- Impact of Big Data and Digital Marketing on Business -- Targeted Marketing -- Product Development -- Efficiency Improvements -- Up-Selling and Cross-Selling -- Cost Reduction -- Business Security -- Revenue Growth -- Examples of Big Data's Impact on Businesses -- Financial Institutions -- Retail , Telecommunications -- Conclusion -- References -- Chapter 8 -- The Role of Big Data in Predicting Consumer Behavior -- Abstract -- Introduction -- Planning for Data Collection -- Activity of Data -- Collection -- Preparation -- Processing and Prediction -- Interpretation -- Presenting Predictions and Interpretation -- Role of Big Data -- Descriptive Analysis -- Predictive Analysis -- Prescriptive Analysis -- Competitor Analysis -- Net Promoter Score (NPS) -- Literature Review -- Tools and Methodologies -- Consumer Churn Prediction (CCP) -- Identification of Loyal Consumers (ILC) -- Personalizing Consumer Experience (PCE) -- Enhancing Consumer Experience (ECE) -- Consumer Churn Reduction -- Evaluation Metrics -- Comparison and Analysis of Algorithms under Study -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Result Analysis -- Consumer Churn Reduction -- Identification of Loyal Consumers -- Personalizing Consumer Experience -- Enhancing Consumer Experience -- Conclusion -- References -- Chapter 9 -- Context Aware Computing -- Abstract -- Introduction -- Discerning Context -- Thus, the Constituents of Environment Include -- Information Attainment -- Contextual Applications -- Designing Principles -- Context-Aware Model -- Security Concerns -- Aspects of the Future -- Conclusion -- References -- Chapter 10 -- A Review-Based Study of Successful Negotiations -- Abstract -- Introduction -- Objectives of Study -- Research Methodology -- Search Strategy -- Findings -- Effective Negotiation Process -- Limitations and Future Scope -- Conclusion -- Conflict of Interest -- References -- Chapter 11 -- The Role of Digital Marketing in Financial Services -- Abstract -- Introduction -- Traditional Marketing vs. Digital Marketing -- Digital Marketing Tools -- Big Data , Artificial Intelligence (AI) -- Mobile Marketing -- Search Engine Optimization (SEO) -- Social Media Marketing -- Digital Marketing and Financial Services -- Digital Financial Inclusion -- Benefits -- Digital Marketing Tools for Financial Services -- Social Media -Perk to Financial Service -- Communication -- Lessen the Effort and Price -- Artificial Intelligence -- Pay-Per-Click -- Digital Marketing Strategies in Banks -- Strategies Opted by Housing Development Finance Corporation -- Strategies Opted by the State Bank of India -- Conclusion -- References -- Chapter 12 -- Stretching Beyond Big Data for Successful Digital Marketing -- Abstract -- Introduction to Big Data -- Review of Literature -- Features of Big Data -- Velocity -- Volume -- Variety -- Veracity -- Sources of Big Data -- Social Media -- Web Mining -- Online Transactions -- Big Data and Digital Marketing -- Significance of Big Data - Digital Marketing Perspective -- Impact of Big Data in Digital Marketing -- Real Time Customer Insights -- Audience Targeting -- Increase in Sales -- Price Optimization -- Personalized Targeting -- Affordable Data Analytics -- Demand Forecasting -- Optimization of Marketing Budget -- Types of Big Data for Marketing -- Customer Data -- Operational Data -- Financial Data -- Challenges to the Effective Use of Big Data -- Big Data to Better Marketing -- Big Data in Marketing - Cases -- Stretching Beyond Big Data -- Smart Data -- Shifting from Big to Smart Data -- Big Data vs. Smart Data -- Characteristics of Smart Data -- Forward Looking -- Process Oriented -- Scalable Solutions -- An Intelligent Organization -- From Big Data to Smart Data -- Conclusion -- References -- Index -- Editors' Contact Information -- Blank Page

Additional Edition: Erscheint auch als Druck-Ausgabe Singh, Amandeep Big Data: a Road-Map for Successful Digital Marketing New York : Nova Science Publishers, Incorporated,c2023 ISBN 9798886979152

Language: English

UID:

Format: 1 Online-Ressource (xxvi, 335 Seiten) , Illustrationen

ISBN: 9781668483145 , 1668483149

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES)

Content: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"

Note: Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions

Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-6684-8312-1

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6684-8313-8

Language: English

Subjects: Economics , Psychology

Keywords: Verbraucherverhalten ; Marketing ; Kulturkontakt ; Interkulturalität ; Aufsatzsammlung

DOI: 10.4018/978-1-6684-8312-1

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: xxiv, 329 Seiten , Illustrationen

ISBN: 9781799880820 , 9781799880813

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Content: "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Note: Includes bibliographical references and index

Additional Edition: ISBN 9781799880837

Additional Edition: Erscheint auch als Online-Ausgabe Blockchain technology and applications for digital marketing Hershey, PA : Business Science Reference (an imprint of IGI Global), [2021]

Language: English

Keywords: Blockchain ; Online-Marketing ; Aufsatzsammlung

URL: Inhaltsverzeichnis

UID:

Format: 300 Seiten , Illustrationen

ISBN: 9781668483121 , 1668483122

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES)

Content: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"

Note: Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-6684-8314-5

Language: English

Keywords: Verbraucherverhalten ; Marketing ; Kulturkontakt ; Interkulturalität ; Aufsatzsammlung

UID:

Format: 1 Online-Ressource (327 Seiten)

ISBN: 9781668444986

Content: "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing.

Note: Includes bibliographical references and index. - Mode of access: World Wide Web

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781668444962

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1668444968

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1668444976

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781668444979

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1668444968

Language: English

DOI: 10.4018/978-1-6684-4496-2

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource

ISBN: 9781799813958

Content: "This book explores the methods and applications of converting semiconductor devices from micron technology to nanotechnology. It also examines existing CNTs, CNTFETs, and their applications and examines practical applications to minimize short channel effects and power dissipation in nanoscale devices and circuits" --

Note: Section 1. Introduction to CNTFETs. Chapter 1. CNTFETs: introduction and types -- Section 2. Applications of CNTFETs. Chapter 2. CNTFET-based memory design ; Chapter 3. Carbon nano tube-based sensor design for NEMS/MEMS applications ; Chapter 4. CNTFET for logic Gates design ; Chapter 5. CNTFET-based ternary logic Gates: design and analysis approach ; Chapter 6. Low power, high performance CNTFET-based SRAM cell designs: design and analysis of 6T CNTFET SRAM cells -- Section 3. CNTs as interconnects. Chapter 7. CNT as interconnects ; Chapter 8. Bundled SWCNT for global VLSI interconnects ; Chapter 9. Performance analysis of mixed-wall CNT interconnects using colliding bodies optimization technique -- Section 4. Future of CNTFET technology. Chapter 10. Transport properties of silicene nanotube- and silicene nanoribbon-based FETs

Additional Edition: Erscheint auch als Druck-Ausgabe, hardcover ISBN 978-1-7998-1393-4

Additional Edition: Erscheint auch als Druck-Ausgabe, softcover ISBN 978-1-7998-1394-1

Language: English

URL: Volltext  (URL des Erstveröffentlichers)