Kooperativer Bibliotheksverbund

UID:

Format: 1 online resource (VI, 231 p.)

ISBN: 9783111081632

Series Statement: Advanced Mechanical Engineering , Vol

Content: The book provides a detailed methodology for addressing the needs of material processing (polymer/ metals/ bio-gels etc.) and various engineering applications in the next 5-10 years. The book presents a detailed mechanical, morphological, thermal, and rheological characterization of selected materials and highilights the required environmental standards to be maintained.

Note: Frontmatter -- , Contents -- , 1 3D-printed smart functional prototypes as sensors and actuators for robotic applications -- , 2 Biomimetic-based 3D-printed smart implants -- , 3 3D-printed self-energized energy storage device for biomedical applications -- , 4 4D printing of smart thermoplastic composites for online health monitoring -- , 5 Development of 3D metal-printed smart dental implants -- , 6 3D metal printing of partially absorbable smart orthopedic implant -- , 7 Metastructure-based metal 3D printing for innovative application -- , 8 Partially absorbable 3D-printed implant for health monitoring -- , 9 Smart foot sensors by 3D bioprinting -- , 10 3D-printed stockings for controlled drug delivery -- , 11 3D printing-based smart solutions to boost the circular economy -- , 12 Life cycle analysis for economic and environmental justification of 3D-printed smart functional prototypes -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 9783111082066

Additional Edition: ISBN 9783111080611

Language: English

DOI: 10.1515/9783111081632

URL: https://doi.org/10.1515/9783111081632

URL: https://www.degruyter.com/isbn/9783111081632

UID:

Format: 1 Online-Ressource (xxvi, 335 Seiten) , Illustrationen

ISBN: 9781668483145 , 1668483149

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES)

Content: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"

Note: Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions

Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-6684-8312-1

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-6684-8313-8

Language: English

Subjects: Economics , Psychology

Keywords: Verbraucherverhalten ; Marketing ; Kulturkontakt ; Interkulturalität ; Aufsatzsammlung

DOI: 10.4018/978-1-6684-8312-1

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: xxvi, 335 Seiten : , Illustrationen.

ISBN: 978-1-6684-8312-1 , 1-6684-8312-2 , 978-1-6684-8313-8

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES)

Content: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"

Note: Chapter 1. A globetrotter to the future of marketing: metaverse -- Chapter 2. A systematic literature review on factors affecting customer engagement in mobile applications -- Chapter 3. An essay on digital culture hybridization: a myth or reality? -- Chapter 4. Banking of the upcoming age: Neo banks -- Chapter 5. Blockchain in the metaverse -- Chapter 6. Cause-related marketing -- Chapter 7. Challenges of cross-cultural marketing in the current times: to be or not to be global -- Chapter 8. Cultural marketing in the digital era -- Chapter 9. Culture and its influence on elements of marketing mix -- Chapter 10. Customer engagement through social media -- Chapter 11. Digital marketing in cultural heritage: an approach to metaverse -- Chapter 12. Driving force behind consumer brand engagement: the metaverse -- Chapter 13. Unlocking the potential of the metaverse: a path towards intelligent libraries -- Chapter 14. Investigating the impact of joining a business management program on student entrepreneurship intentions: an application of Azjen's TPB -- Chapter 15. Metaverse: an innovative platform for digital marketing -- Chapter 16. Metaverse and cultural marketing in hospitality and tourism -- Chapter 17. Past, present, and future of cultural marketing: a bibliometric analysis -- Chapter 18. Redefining marketing rules through smart devices -- Chapter 19. Social commerce and metaverse in a new virtual world: exploring women's adoption intentions

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-6684-8314-5

Language: English

Keywords: Verbraucherverhalten ; Marketing ; Kulturkontakt ; Interkulturalität ; Aufsatzsammlung