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  • 1
    Online Resource
    Online Resource
    Bottom of the pyramid marketing : making, shaping and developing BoP markets (2018)
    Bingley, U.K. :Emerald Publishing Limited,
    Details
    UID:
    almahu_9949069191902882
    Format: 1 online resource (xiv, 219 pages) ; , cm.
    ISBN: 9781787145559 (e-book) , 9781787149748 (ePUB)
    Series Statement: Marketing in emerging markets
    Content: Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. 'Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets' is written to provide much needed attention to this new and growing research area. It will fulfill a gap in the market by expanding the current avenues of academic research, as well as providing a key insight into the area which is sure to be the next growth engine for organizations as they begin to think about marketing to poor consumers. Aimed primarily at marketing practitioners and scholars, this book will prove useful to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, as well as how they can purchase or source products and services from poor producers.
    Note: Includes index. , Prelims -- Part 1: Markets and marketing at BOP: where we are and what we know -- Chapter 1: Evolving and expanding marketing to address challenges and opportunities in BoP markets: looking back and forward -- Chapter 2: Making markets 'worth the effort' at the bottom of the pyramid -- Chapter 3: A qualitative study on the survival strategies of retailers in BoP markets -- Chapter 4: Beyond the BoP: a look into alternative domain -- Part 2: Future of research on BOP markets -- Chapter 5: Designing solutions for the low income consumer markets: four schools of thought -- Chapter 6: A conceptual model of pro-poor innovation adoption in the BOP and subsistence marketplaces -- Chapter 7: reflections from a periodic market in rural India -- Part 3: Lessons for marketers -- Chapter 8: Bottom of the pyramid marketing: examples from selected Nigerian companies -- Chapter 9: Profitability in rural bottom of the Pyramid (BoP) Markets from a business perspective: evidence from Sri Lanka -- Chapter 10: Developing capabilities and freedoms at the base of the pyramid -- Chapter 11: Exploring the Urban BoP market -- Index.
    Additional Edition: ISBN 9781787145566
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    URL: https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    HU Berlin
    HTW Berlin
    BTU Cottbus
  • 2
    Online Resource
    Online Resource
    Bottom of the pyramid marketing : making, shaping and developing BOP markets (2019)
    Bingley : Emerald Publishing Limited
    Details
    UID:
    gbv_1043470158
    Format: 1 Online-Ressource
    Edition: First edition
    ISBN: 1787145557 , 9781787149748 , 9781787145559
    Series Statement: Marketing in emerging markets
    Content: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
    Additional Edition: ISBN 1787145565
    Additional Edition: ISBN 9781787145566
    Additional Edition: Erscheint auch als Druck-Ausgabe Bottom of the pyramid marketing Bingley, UK : Emerald Publishing, 2019 ISBN 9781787145566
    Language: English
    DOI: 10.1108/9781787145559
    URL: Volltext  (Deutschlandweit zugänglich)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    UB Potsdam
  • 3
    Book
    Book
    Bottom of the Pyramid marketing : making, shaping and developing BOP markets (2019)
    Bingley, UK : Emerald Publishing
    Details
    UID:
    b3kat_BV045940294
    Format: xiv, 219 Seiten , Diagramme
    Edition: First edition
    ISBN: 9781787145566
    Series Statement: Marketing in emerging markets
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-78714-555-9
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-78714-974-8
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    EUV Frankfurt get availability status
  • 4
    Online Resource
    Online Resource
    PRINTED ANTENNAS : design and challenges. (2022)
    [S.l.] :CRC PRESS,
    Details
    UID:
    almahu_9949434614402882
    Format: 1 online resource
    ISBN: 9781000801125 , 1000801128 , 9781003347057 , 1003347053 , 9781000801071 , 1000801071
    Content: Thiscollection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena. The book Covers the latest advances and applications of microstrip antennas Discusses methods and techniques used for the enhancement of the performance parameters of the microstrip antenna Presents low-power wide area network (LPWAN) proximity-coupled antenna for Internet of Things applications. Highlights anew analysis of rectangular and circular microstrip antenna efficiency and surface wave phenomena. Showcases implantable antennas, H-shaped antennas, and wideband implantable antennas for biomedical applications Printed Antennas discusses the latest advances such as the Internet of Things for antenna applications, device-to-device communication, satellite communication, and wearable textile antenna in the field of communication. It further presents methods and techniques used for the enhancement of the performance parameters of the microstrip antenna and covers the design of conformal and miniaturized antenna structures for various applications. It will serve as an ideal reference text for senior undergraduates, graduate students, and researchers in fields including electrical engineering, electronics and communications engineering, and computer engineering.
    Additional Edition: Print version: ISBN 1032365552
    Additional Edition: ISBN 9781032365558
    Language: English
    DOI: 10.1201/9781003347057
    URL: https://www.taylorfrancis.com/books/9781003347057
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
  • 5
    Online Resource
    Online Resource
    Healthcare for the bottom of the pyramid / (2015)
    Bradford, [England] :Emerald,
    Details
    UID:
    almahu_9948369454902882
    Format: 1 online resource (85 pages).
    ISBN: 9781785605659 (e-book)
    Series Statement: International Journal of Pharmaceutical and Healthcare Marketing, Volume 9 Number 3
    Additional Edition: Print version: Healthcare for the bottom of the pyramid. Bradford, [England] : v, c2015 ISSN 1750-6123 ISBN 9781785605659
    Language: English
    Keywords: Electronic books.
    URL: Click to View
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
  • 6
    Online Resource
    Online Resource
    MARKETING TO THE POOR : creating value. (2022)
    [S.l.] :ROUTLEDGE,
    Details
    UID:
    almahu_9949420367702882
    Format: 1 online resource
    ISBN: 9781000633214 , 1000633217 , 9781003311560 , 1003311563 , 9781000634211 , 1000634213
    Content: This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer's wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.
    Additional Edition: Print version: ISBN 1032318295
    Additional Edition: ISBN 9781032318295
    Additional Edition: ISBN 1032130288
    Additional Edition: ISBN 9781032130286
    Language: English
    Keywords: Electronic books.
    DOI: 10.4324/9781003311560
    URL: https://www.taylorfrancis.com/books/9781003311560
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
  • 7
    Online Resource
    Online Resource
    Marketing to the poor : creating value (2022)
    London : Routledge, Taylor & Francis Group
    Details
    UID:
    gbv_183089062X
    Format: 1 online resource
    ISBN: 9781000633214 , 1000633217 , 9781003311560 , 1003311563 , 9781000634211 , 1000634213
    Additional Edition: ISBN 1032318295
    Additional Edition: ISBN 9781032318295
    Additional Edition: ISBN 1032130288
    Additional Edition: ISBN 9781032130286
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1032318295
    Language: English
    Keywords: Aufsatzsammlung
    DOI: 10.4324/9781003311560
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Stabi Berlin
  • 8
    Online Resource
    Online Resource
    2023 3rd International Conference on Advancement in Electronics & Communication Engineering (AECE) : November 23-24, 2023 (2023)
    [Piscataway, NJ] : IEEE
    Details
    UID:
    gbv_1892289180
    Format: 1 Online-Ressource , Illustrationen
    ISBN: 9798350330724
    Note: Literaturangaben
    Additional Edition: ISBN 9798350330731
    Language: English
    Keywords: Konferenzschrift
    DOI: 10.1109/AECE59614.2023
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    UB Potsdam
  • 9
    Online Resource
    Online Resource
    Bottom of the pyramid marketing : making, shaping and developing BoP markets (2019)
    United Kingdom :Emerald Publishing,
    Details
    UID:
    almafu_9959402795202883
    Format: 1 online resource (234 pages).
    Edition: First edition.
    ISBN: 1-78714-974-9 , 1-78714-555-7
    Series Statement: Marketing in emerging markets
    Content: Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. 'Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets' is written to provide much needed attention to this new and growing research area. It will fulfill a gap in the market by expanding the current avenues of academic research, as well as providing a key insight into the area which is sure to be the next growth engine for organizations as they begin to think about marketing to poor consumers. Aimed primarily at marketing practitioners and scholars, this book will prove useful to organizations looking for deeper insights on how they can successfully position their products and services to poor consumers, as well as how they can purchase or source products and services from poor producers.
    Note: Includes index. , Prelims -- Part 1: Markets and marketing at BOP: where we are and what we know -- Chapter 1: Evolving and expanding marketing to address challenges and opportunities in BoP markets: looking back and forward -- Chapter 2: Making markets 'worth the effort' at the bottom of the pyramid -- Chapter 3: A qualitative study on the survival strategies of retailers in BoP markets -- Chapter 4: Beyond the BoP: a look into alternative domain -- Part 2: Future of research on BOP markets -- Chapter 5: Designing solutions for the low income consumer markets: four schools of thought -- Chapter 6: A conceptual model of pro-poor innovation adoption in the BOP and subsistence marketplaces -- Chapter 7: reflections from a periodic market in rural India -- Part 3: Lessons for marketers -- Chapter 8: Bottom of the pyramid marketing: examples from selected Nigerian companies -- Chapter 9: Profitability in rural bottom of the Pyramid (BoP) Markets from a business perspective: evidence from Sri Lanka -- Chapter 10: Developing capabilities and freedoms at the base of the pyramid -- Chapter 11: Exploring the Urban BoP market -- Index.
    Additional Edition: ISBN 1-78754-270-X
    Additional Edition: ISBN 1-78714-556-5
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    FU Berlin
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