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  • 1
    Online Resource
    Online Resource
    Marketing and finance : creating shareholder value (2013)
    Hoboken :Wiley,
    Details
    UID:
    almafu_9959327688102883
    Format: 1 online resource
    Edition: 2nd edition revision of the author's Marketing due diligence.
    ISBN: 9781118748664 , 1118748662 , 9781118748763 , 111874876X
    Uniform Title: Marketing due diligence
    Content: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
    Note: Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading.
    Additional Edition: Print version: McDonald, Malcolm. Marketing and finance. Hoboken : Wiley, 2013 ISBN 9781119953388
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books.
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118748664
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118748664
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118748664
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
    FU Berlin
  • 2
    Online Resource
    Online Resource
    New drugs, fair prices : managing the pharmaceutical innovation ecosystem for sustainable and affordable new medicines (2023)
    Milton Park, Abingdon, Oxon ; : Routledge,
    Details
    UID:
    almahu_9949598605102882
    Format: 1 online resource
    ISBN: 9781000781243 , 1000781240 , 9781003330271 , 1003330274 , 9781000781298 , 1000781291
    Content: New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This polarized argument creates more heat than light, threatening the social contract between the industry and society on which pharmaceutical innovation depends. This ground-breaking book takes a wholly new perspective on the issue and raises the debate to a more informed and productive level. Drawing on interviews with more than 70 experts across the pharmaceutical innovation world and combining a diverse literature from scientific, political, economic and business domains, it describes how a sustainable and affordable supply of new medicines is possible only by balancing pharmaceutical innovation's complex, adaptive ecosystem. By considering how each of the ecosystem's seven habitats work and interact with the others, it makes a comprehensive set of recommendations for achieving that ecosystem balance. The core message of New Drugs, Fair Prices is important to anyone who ever has needed or will ever need a medicine: we can have a sustainable supply of new medicines that are both innovative and affordable if we manage the pharmaceutical innovation ecosystem intelligently.
    Additional Edition: Print version: ISBN 9781000781298
    Additional Edition: Print version: ISBN 103235223X
    Additional Edition: ISBN 9781032352237
    Additional Edition: ISBN 9781032361055
    Additional Edition: ISBN 1032361050
    Language: English
    Keywords: Electronic books.
    DOI: 10.4324/9781003330271
    URL: https://www.taylorfrancis.com/books/9781003330271
    URL: lizenzpflichtig
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    Stabi Berlin
    HU Berlin
  • 3
    Online Resource
    Online Resource
    Making marketing happen : how great companies make strategic marketing planning work for them (2005)
    Amsterdam [u.a.] : Elsevier Butterworth-Heinemann
    Details
    UID:
    b3kat_BV040958320
    Format: 1 Online-Ressource (XVI, 377 S.) , Ill., graph. Darst.
    ISBN: 0750662484 , 9780750662482
    Language: English
    Keywords: Marketingmanagement ; Strategische Planung ; Marketingstrategie ; Electronic books
    URL: Volltext
    URL: Volltext
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    UB Potsdam
    BTU Cottbus
  • 4
    Book
    Book
    State responsibility and the marine environment : the rules of decision (1988)
    Oxford :Clarendon Press,
    Details
    UID:
    almafu_BV001324483
    Format: XVIII, 281 S.
    ISBN: 0-19-825581-0
    Series Statement: Oxford monographs in international law
    Note: Zugl.: Cambridge, Univ., Diss., 1985
    Language: English
    Subjects: Law
    RVK:
    PR 2204
    Keywords: Meeresverschmutzung ; Völkerrecht ; Internationales Umweltrecht ; Meeresverschmutzung ; Haftung ; Hochschulschrift ; Hochschulschrift
    URL: http://www.loc.gov/catdir/enhancements/fy0636/87022915-d.html
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    Stabi Berlin get availability status
    FU Berlin get availability status
  • 5
    Online Resource
    Online Resource
    Creating market insight : how firms create value from market understanding (2008)
    Chichester, England ; : John Wiley & Sons,
    Details
    UID:
    almafu_9959327424402883
    Format: 1 online resource (ix, 318 pages) : , illustrations
    ISBN: 9781119207788 , 1119207789 , 9780470773062 , 0470773065 , 1282349805 , 9781282349803
    Content: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to.
    Note: Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index.
    Additional Edition: Print version: Smith, Brian D. (Brian David), 1961- Creating market insight. Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
    URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HU Berlin
    FU Berlin
  • 6
    Online Resource
    Online Resource
    The future of pharma : evolutionary threats and opportunities (2016)
    London, [England] ; : Routledge,
    Details
    UID:
    almahu_9948326079302882
    Format: 1 online resource (203 pages) : , illustrations, tables
    ISBN: 9781317031086 (e-book)
    Additional Edition: Print version: Smith, Brian D. Future of pharma : evolutionary threats and opportunities. London, [England] ; New York, New York : Routledge, 2016, c2011 ISBN 9781409430315
    Language: English
    Keywords: Electronic books.
    URL: Click to View
    URL: lizenzpflichtig
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    Online Resource
    Stabi Berlin
    HU Berlin
  • 7
    Online Resource
    Online Resource
    The Future of Pharma : Evolutionary Threats and Opportunities (2011)
    Oxford : Taylor and Francis Group
    Details
    UID:
    kobvindex_INT73028
    Format: 1 online resource (215 pages)
    Edition: 1st ed.
    ISBN: 9781409430315 , 9781317031086
    Content: The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services
    Note: Cover -- Contents -- List of Abbreviations -- Acknowledgements -- List of Figures and Tables -- About the Author -- Foreword by Andreas Fibig -- Foreword by G. Steven Burrill -- PART I A Stalling Industry -- Chapter 1 Whither Pharma? The World's Most Important Industry at a Fork in the Road -- Chapter 2 Universal Acid: A Way to Understand the Complex, Adaptive Pharmaceutical Industry -- PART II A Co-evolving Industry -- Chapter 3 An Evolving Social Environment -- Chapter 4 An Evolving Technological Environment -- Chapter 5 The Evolution of the Pharmaceutical Industry -- Chapter 6 The Speciation of Pharma: The New Business Models that Will Transform the Industry -- PART III A Changed Industry -- Chapter 7 Sex, Forced Moves and Good Tricks: What New Capabilities Will Be Needed to Survive -- Chapter 8 Flat, Focussed Tribes: Organizational Structures in the Future of Pharma -- Chapter 9 Gales of Creative Destruction: The Turmoil Ahead of the Pharmaceutical Industry -- Epilogue: Unanswered Questions and Speculative Answers -- Appendix 1: A Pragmatic Research Approach -- Appendix 2: List of Research Interviewees -- Index
    Additional Edition: Print version Smith, Brian D. The Future of Pharma Oxford : Taylor & Francis Group,c2011 ISBN 9781409430315
    Language: English
    Keywords: Electronic books
    URL: FULL  ((OIS Credentials Required))
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Berlin International
  • 8
    Online Resource
    Online Resource
    Darwin's medicine : how business models in the life sciences industry are evolving (2017)
    New York : Routledge,
    Details
    UID:
    gbv_1697947387
    Format: 1 online resource (xxv, 297 pages)
    Edition: First edition.
    ISBN: 9781315575872 , 9781317154709
    Content: pt. 1. The future of pharma : reprise -- pt. 2. An immeasurably superior power -- pt. 3Evolution is cleverer than you are -- pt. 4. Guiding the blind watchmaker.
    Additional Edition: ISBN 9781472420718
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781472420718
    Language: English
    DOI: 10.4324/9781315575872
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Stabi Berlin
  • 9
    Online Resource
    Online Resource
    Leadership in the life sciences : ten lessons from the C-suite of pharmaceutical and medical technology companies (2020)
    Abingdon, Oxon : Routledge,
    Details
    UID:
    gbv_1697893120
    Format: 1 online resource
    ISBN: 042902231X , 9780429022319 , 9780429666490 , 0429666497 , 9780429661051 , 0429661053 , 9780429663772 , 0429663773
    Content: Lesson 1: the life sciences industry really is exceptional -- Lesson 2: the mission matters -- Lesson 3: the big issue is bicongruence -- Lesson 4: the leader is a decisive facilitator -- Lesson 5: leadership is an intensely individualistic task -- Lesson 6: subsidiarity is a contingent craft -- Lesson 7: stakeholders demand consistent, transparent positioning -- Lesson 8: words are important -- Lesson 9: protect the leadership asset -- Lesson 10: leadership is a growth process -- Afterword: the science of leadership.
    Language: English
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Stabi Berlin
  • 10
    Book
    Book
    New drugs, fair prices : managing the pharmaceutical innovation ecosystem for sustainable and affordable new medicines (2023)
    Milton Park, Abingdon, Oxon : Routledge
    Details
    UID:
    gbv_1807949648
    Format: xv, 306 Seiten , Illustrationen
    ISBN: 9781032361055 , 9781032352237
    Content: "New Drugs, Fair Prices addresses the important question of how we might get the innovative new medicines we need at prices we can afford. Today, this debate is impassioned but sterile. One side calls for price controls, discounting their impact on investment in innovation. The other points to miraculous new therapies, disregarding their affordability and social inequity. This polarized argument creates more heat than light, threatening the social contract between the industry and society on which we pharmaceutical innovation depends. This ground-breaking book takes a wholly new perspective on the issue and raises the debate to a more informed and productive level. Drawing on interviews with more than 70 experts across the pharmaceutical innovation world and combining a diverse literature from scientific, political, economic and business domains, it describes how a sustainable and affordable supply of new medicines is possible only by balancing pharmaceutical innovation's complex, adaptive ecosystem. By considering how each of the ecosystem's seven habitats work and interact with each other, it makes a comprehensive set of recommendations for achieving that ecosystem balance. The core message of New Drugs, Fair Prices is important to anyone who ever has needed or will ever need a medicine: we can have a sustainable supply of new medicines that are both innovative and affordable if we manage the pharmaceutical innovation ecosystem intelligently"--
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 9781003330271
    Additional Edition: Erscheint auch als Online-Ausgabe Smith, Brian D., 1961 - New drugs, fair prices London : Routledge, 2023 ISBN 9781000781243
    Additional Edition: ISBN 1000781240
    Additional Edition: ISBN 9781003330271
    Additional Edition: ISBN 1003330274
    Additional Edition: ISBN 9781000781298
    Additional Edition: ISBN 1000781291
    Language: English
    Keywords: Arzneimittelentwicklung ; Innovationsmanagement ; Kostenoptimierung
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    Book
    Stabi Berlin get availability status
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