UID:
almahu_9949068967702882
Format:
1 online resource (xii, 220 p.) :
,
ill.
ISBN:
9781849501484 (electronic bk.) :
,
1849501483 (electronic bk.) :
Series Statement:
Advances in business marketing and purchasing, v. 11
Content:
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Note:
Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.
Additional Edition:
Print version: Essays by distinguished marketing scholars of the Society for Marketing Advances. Amsterdam ; Boston : JAI, 2002 ISBN 0762308699
Language:
English
Subjects:
Economics
URL:
https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11
URL:
Volltext
(URL des Erstveröffentlichers)
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