Format:
1 online resource (189 pages)
ISBN:
9780739141076
Series Statement:
Lexington Studies in Political Communication
Content:
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.
Content:
Intro -- Communicator-in-Chief -- Contents -- Tables -- Preface -- Acknowledgments -- Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century -- Chapter 02: Gadgets, Gismos, and the Web 2.0 Election -- Chapter 03: "RT BarackObama We just made history": Twitter and the 2008 Presidential Election -- Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign -- Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House -- Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign -- Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet Insurgency -- Chapter 08: Game ON: Video Games and Obama's Race to the White House -- Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology -- Bibliography -- Index -- About the Editors -- About the Contributors.
Note:
Description based on publisher supplied metadata and other sources
,
Communicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
,
Chapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors
Additional Edition:
ISBN 9780739141069
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780739141069
Additional Edition:
Druckausg. Communicator-in-chief Lanham [u.a.] : Lexington Books, 2010 ISBN 9780739141052
Additional Edition:
ISBN 9780739141069
Additional Edition:
ISBN 9780739141076
Language:
English
Subjects:
General works
Keywords:
Obama, Barack 1961-
;
Präsidentenwahl
;
Wahlkampf
;
Neue Medien
;
Geschichte 2008
;
Aufsatzsammlung
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=616210
Bookmarklink
