Format:
1 Online-Ressource (452 Seiten)
ISBN:
9783030512187
Series Statement:
Palgrave Advances in Luxury Ser
Note:
Description based on publisher supplied metadata and other sources
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Intro -- Acknowledgements -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Value -- 1.1 Value as Philosophical Category -- 1.1.1 The Essence and Foundation of Values in Philosophy-Immanent and Instrumental Values -- 1.1.2 Value or Values, Coexistence or Hierarchy? -- 1.1.3 Consequences of a Philosophical Debate of Value for the Understanding of Luxury -- 1.2 Sociological Value Recognitions -- 1.2.1 Social Functions of Values -- 1.2.2 Universal and Socially Diverse Values -- 1.2.3 Importance of Sociological Research on Values in the Analysis of Luxury -- 1.3 Psychological Value and Value Judgements -- 1.3.1 The Importance of Affect in the Process of Value Creation and Valuation -- 1.3.2 Information Processing in the Evaluation and Decision Making Process -- 1.3.3 The Importance of Psychological Achievements in the Analysis of Luxury -- 1.4 Recognition and Study of Value in Economic Sciences -- 1.4.1 Value in the Work of Early Economists -- 1.4.2 Towards a Revolution in Economic Values? From J. R. Hicks to This Day -- 1.4.3 Consequences of the Understanding of Value in Economics for the Analysis of the Value of Luxury -- 1.5 The Inclusion of Values in Research in the Areas of Management and Consumer Behaviour -- 1.5.1 Defining Customer Perceived Value (CVP) in the Area of Management and Consumer Behaviour Theory -- 1.5.2 Components of Value Perceived by the Consumer -- 1.6 Measuring Tools for Consumer Value Perception-Why Do Quantitative Methods Prevail in Research? -- 1.7 Value as Research Category-Summary -- References -- 2 From Traditional to Post-modern Value of Luxury -- 2.1 Definition of Luxury-What Is It and What Is It not? -- 2.2 Rarity, High Price and Master Craftsmanship-Does It Still Exist or Matter? -- 2.3 Artistry and Polysensuality-From Possession to Reliving the Experience?
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2.4 Luxury as a Symbol of Social Desire and Moral Stigma -- 2.5 Evolution of Luxury Business-From Class to Mass? -- References -- 3 Luxury Supply Side -- 3.1 Global Luxury Market-Sales Structure and Dynamics -- 3.1.1 Structure and Dynamics of Sales of Luxury Goods by Geographical Markets -- 3.1.2 Luxury Goods and Services Categories and Their Share of the Global Market -- 3.2 Competitors in the Luxury Goods Market -- 3.3 Luxury Brand -- 3.3.1 Characteristics and Varieties of Luxury Goods Brands -- 3.3.2 Luxury Pyramid and Brand Positioning -- 3.3.3 Pyramid or Pear? The Consequences of the Democratisation of Luxury and Migration and Brand Stretching -- 3.4 Business Models in the Luxury Goods Market -- 3.4.1 Strategies Related to the Supply and Production Architecture -- 3.4.2 Communication Strategies -- 3.4.3 Distribution and Sales Strategies -- 3.4.3.1 Controlled Licensed Sales -- 3.4.3.2 Airports -- 3.4.3.3 Outlets -- 3.4.3.4 Unofficial Retail Outlets for Luxury Goods of Previous Seasons -- 3.4.3.5 Jobbers' Activities and Their Impact on the Degradation of Brand Image -- 3.4.3.6 Internet Sales Channels -- 3.4.4 Monetisation Strategies -- 3.5 The Interplay Between Ownership Configurations and Business Models in the Luxury Goods Market -- 3.5.1 Large Players, Consolidating and Managing Multiple Brands -- 3.5.2 Smaller Players with Several or One Main Brand -- 3.6 Consequences of Changes in the Structure and Dynamics of the Luxury Market Development on the Value Proposition-Summary -- References -- 4 Exploring Luxury-Research Scope and Methodology -- 4.1 Links Between Values, Norms and Preferences -- 4.2 Values and Consumer Choices -- 4.3 Scope and Methods of Luxury Research-Overview of the Existing Scientific Output -- 4.4 Scope and Methods on Luxury Research Used in This Book -- 4.4.1 Scope and Methodology of Own Research
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4.4.2 Research Protocols and Content -- 4.4.2.1 Interviews with Designers, Owners of Luxury Fashion and Jewellery Stores, Luxury Car Dealers and Retailers in the Luxury Fashion Industry -- 4.4.2.2 International Electronic Questionnaire on the CLVP -- 4.4.2.3 Focused Group Interviews -- 4.4.2.4 Interviews with Affluent Consumers -- 4.4.2.5 Mystery Shopping -- 4.4.3 Methods of Statistical Analysis Used -- References -- 5 Consumers' Perception of Luxury Goods Value: National Context -- 5.1 Country of Residence, National Culture and Perception of Luxury Goods -- 5.2 Influence of the Country of Residence and National Culture on the Perception of Luxury Goods-A Review of Published Research -- 5.3 Influence of the Country of Residence on CLVP-The Author's Research Results -- 5.3.1 Short Description of the Countries Analysed in Terms of CLVP Among Consumers -- 5.3.2 Cultural Dimensions and Religion in the Countries Analysed -- 5.3.3 Social and Ethical Components of Luxury Value Perception -- 5.3.4 Hedonic, Functional and Aesthetic Components of CLVP -- 5.3.5 Price Perception of Luxury Goods in Relation to Social and Functional Components of CLVP -- 5.4 Conclusions from the Research on the Diversity of CLVP in National Markets -- References -- 6 Impact of Socio-Demographic, Economic and Psychographic Consumer Traits on Luxury Value Perception: Empirical Findings -- 6.1 Socio-Demographic and Economic Characteristics and Perception of Luxury: Preliminary Remarks -- 6.1.1 Age as a Criterion for the Global Segmentation of Luxury Consumers? -- 6.1.2 Gender as a Differentiating Factor in the Approach to Luxury -- 6.1.3 Education and Perception of Luxury -- 6.1.4 Income or Materialism as a Category Differentiating the Perception of Luxury?
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6.2 Consumers' Perception of the Value of Luxury Goods and Their Social, Demographic and Economic Characteristics: Foreign Research Findings -- 6.2.1 The Perception of Luxury and Age -- 6.2.2 The Perception of Luxury and Gender -- 6.2.3 The Perception of Luxury and Education, Income and Attitude to Materialism -- 6.3 Differentiation of CLVP in Terms of Age, Gender, Education and Income Level: Results of Own Research -- 6.3.1 CLVP Perception by Generations Y and X -- 6.3.1.1 Results of the International Survey -- 6.3.1.2 Focused Group Interview Findings -- 6.3.1.3 Younger, Less Affluent, Single Millennials -- 6.3.1.4 Older, Richer, in Long Term Relationships: Generation X and Y -- 6.3.2 CLVP Perception: Is It Influenced by Education, Gender or Income? -- 6.3.2.1 Results of the E-Questionnaire -- 6.3.3 The Perception of the Value of Luxury and Psychographic Characteristics of Consumers -- 6.3.4 International Segmentation of Consumers of Luxury Goods Based on Psychographic Characteristics: Research Review -- 6.3.4.1 International Segmentation Based on Psychographic Features: Results of Own Research -- 6.4 Status-Oriented Consumption, Imitative Inclinations and Snobbish Tendencies in Assessing the Value of Luxury -- 6.4.1 Conspicuous Consumption, Bandwagon and Snobbish Tendencies: A Review of Foreign Studies on Luxury Goods -- 6.4.2 Between Snobbery and the Pursuit of the Crowd in the Valuation of Luxury: The Results of Our the Author's Own Research -- 6.4.2.1 Results of the E-Survey -- 6.4.2.2 Interviews with Affluent Consumers -- 6.4.3 Individual Characteristics of Consumers and Their Perception of Luxury: Conclusions -- References -- 7 Who Creates Value of Luxury Goods Within the Value Chain? Companies vs Consumers' Perspective -- 7.1 The Role of the Various Components of the Value System in Creating Value Propositions for Consumers
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7.2 Which Links in the Supply Chain Contribute to Luxury Value Creation? The Results of the Author's Own Research -- 7.2.1 Who Creates Value of Luxury Goods Within the Supply Chain? Results of an International Consumer Survey -- 7.2.2 Interviews with Business Representatives on Their Contribution to Creating Luxury Value Propositions -- 7.3 (Don't) Tell Me What I (Don't) Want to Hear-Communicating Value in the Luxury Fashion Sector-Mystery Shopping Findings -- 7.3.1 Sustainability as the Value Factor? Official Brands' Commitment vs Shop Floor Reality -- 7.3.2 Consumers Interest in Sustainable Activities of Luxury Fashion Brands -- 7.4 Impact of Enterprises on the Creation of Luxury Goods' Value Proposition-Summary -- References -- Summary -- Managerial Implications -- Limitations, Future Research Agenda -- References -- Index
Additional Edition:
Erscheint auch als Druck-Ausgabe Stępień, Beata The Value of Luxury Cham : Springer International Publishing AG,c2020 ISBN 9783030512170
Language:
English
Subjects:
Economics
Keywords:
Polen
;
Türkei
;
Saudi-Arabien
;
Indien
;
Portugal
;
Luxusgütermarkt
;
Luxusgut
;
Markenartikel
;
Markenpolitik
;
Luxusware
;
Markenimage
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