Format:
1 Online-Ressource (xv, 500 p)
,
ill
ISBN:
9781781950395
Series Statement:
Edward Elgar E-Book Archive
Content:
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field
Content:
pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy -- pt. 5. Global electronic commerce -- pt. 6. Special topics
Note:
"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref
,
Includes bibliographical references and index
Additional Edition:
ISBN 9781845426361 (pbk.)
Additional Edition:
ISBN 1840649461
Additional Edition:
ISBN 9781840649468 (hardback)
Additional Edition:
Available in another form ISBN 9781840649468 (hardback)
Additional Edition:
Elektronische Reproduktion von Handbook of research in international marketing Cheltenham [u.a.] : Elgar, 2003 ISBN 1840649461
Additional Edition:
ISBN 1845426363
Language:
English
Subjects:
Economics
Keywords:
Marketingforschung
;
Internationales Marketing
;
Kongress
;
Exportmarketing
;
Internationales Marketing
;
Interkulturelles Management
;
Connecticut
;
Konferenzschrift
DOI:
10.4337/9781781950395
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
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