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  • 1
    Online Resource
    Online Resource
    Big ideas in public relations research and practice (2019)
    Bingley, UK : Emerald Publishing Limited
    Details
    UID:
    b3kat_BV046236174
    Format: 1 Online-Ressource (xix, 193 Seiten)
    Edition: First edition
    ISBN: 9781838675097 , 9781838675073
    Series Statement: Advances in public relations and communication management volume 4
    Content: 1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen  3. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video; Gregory De Blasio, Komala Mazerant and Brad Scharlott  4. Engaging Millennials in the Energy Transition; Renate Dam, Wim J.L. Elving and Roel van Veen  5. The new 'cat' of the Internet: China's panda diplomacy on Twitter; Zhao Alexandre Huang and Rui Wang  6. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool; Alexandra Crăciun  7. Beyond Organizational Centricity in Strategic Communication: Lessons Learned From Organized Religion; Markus Wiesenberg  8. 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in The Startup Community; Sarah VanSlette  9. How Do Public Relations Practitioners Build Social Capital?; Paul Willis and Andy Green  10. The big idea of employees as strategic communicators in public relation; Vibeke Thøis Madsen and Joost Verhoeven  11. Four News Media Roles Shaping Agenda-building Processes; Mark Badham  12. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity; Mafalda Eiró-Gomes and Vanessa Moreira
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-83867-508-0
    Language: English
    Keywords: Öffentlichkeitsarbeit ; Konferenzschrift
    DOI: 10.1108/S2398-391420194
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Frandsen, Finn 1956-
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    HTW Berlin
    BTU Cottbus
    UdK Berlin
  • 2
    Book
    Book
    The critical state of corporate social responsibility in Europe / (2018)
    Bingley, UK :Emerald Publishing,
    Details
    UID:
    almafu_BV045203116
    Format: xxiv, 358 Seiten : , Illustrationen ; , 23 cm.
    Edition: First edition
    ISBN: 978-1-78756-150-2
    Series Statement: Critical studies on corporate responsibility, governance and sustainability volume 12
    Note: Enthält 17 Beiträge
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-78756-151-9
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-78756-149-6
    Language: English
    Subjects: Economics
    RVK:
    QP 150
    Keywords: Corporate Social Responsibility ; Aufsatzsammlung ; Fallstudie ; Aufsatzsammlung
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
    URL: Inhaltsverzeichnis
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  • 3
    Online Resource
    Online Resource
    Joy : using strategic communication to improve well-being and organizational success (2021)
    Bingley, UK : Emerald Publishing
    Details
    UID:
    b3kat_BV047060714
    Format: 1 Online-Ressource (xxii, 229 Seiten)
    Edition: First edition
    ISBN: 9781800432406 , 9781800432420
    Series Statement: Advances in public relations and communication management volume 5
    Content: This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics. One of the biggest competitive advantages in today's business world are positive and engaged publics, because satisfied participants are at the core of any successful relationship. The success of relationships with publics is mostly based on how people are valued and treated, which in turn affects their self-perceptions and level of performance. Both of these elements are correlated with life happiness. Thus, strategic communication should be used for cultivating a positive environment and for fostering happiness and joy among their publics. This can help improve both organizational success and the well-being of people. This book will be essential reading for researchers in marketing and communications, as well as practitioners who wish to understand how PR and Communication Management can positively impact the well-being of organizations and the wider community
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-800-43241-3
    Language: English
    DOI: 10.1108/s2398-3914202105
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Einwiller, Sabine 1969-
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    HTW Berlin
    BTU Cottbus
  • 4
    Book
    Book
    European communication monitor 2010 : status quo and challenges for communication management in Europe : results of an empirical survey in 46 countries (2010)
    Brussels : EACD - European Association of Communication Directors | EUPRERA - European Public Relations Education and Research Association
    Details
    UID:
    b3kat_BV048379146
    Format: 121 Seiten , Illustrationen
    ISBN: 9783942263054 , 394226305X
    Note: A study conducted by the European Public Relations Education and Research Association (EUPRERA), the European Association of Communication Directors (EACD) and Communication Director Magazine
    Language: English
    Keywords: Europa ; Strategisches Management ; Öffentlichkeitsarbeit ; Kommunikation ; Geschichte 2010 ; Bericht
    Author information: Zerfaß, Ansgar 1965-
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    UdK Berlin get availability status
  • 5
    Online Resource
    Online Resource
    The critical state of corporate social responsibility in Europe (2018)
    Bingley : Emerald Publishing
    Details
    UID:
    b3kat_BV045285169
    Format: 1 Online-Ressource (xxiv, 358 Seiten) , Illustrationen
    Edition: First edition
    ISBN: 9781787561496
    Series Statement: Critical Studies on Corporate Responsibility, Governance and Sustainability Volume 12
    Content: This edited volume aims at exploring the uniqueness and complexity of European CSR approaches, perspectives, and practices through a critical lens
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-78756-150-2
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-78756-151-9
    Language: English
    Subjects: Economics
    RVK:
    QP 150
    Keywords: Europa ; Corporate Social Responsibility ; Aufsatzsammlung
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    HWR Berlin
  • 6
    Book
    Book
    Exploring public relations and management communication / (2021)
    Harlow, England ; London ; New York :Pearson,
    Details
    UID:
    almahu_BV047940968
    Format: xxvii, 644 Seiten : , Illustrationen, Diagramme.
    Edition: Fifth edition
    ISBN: 978-1-292-32174-5
    Note: Revised edition of Public relations, 2013. - About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index
    Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-1-292-32176-9
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-1-292-32178-3
    Language: English
    Subjects: Economics
    RVK:
    QP 637
    Keywords: Öffentlichkeitsarbeit ; Aufsatzsammlung
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    Book
    HU Berlin get availability status
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