Format:
505 Seiten :
,
Illustrationen, Diagramme ;
,
28 cm.
Edition:
Ninth edition, global edition
ISBN:
978-1-292-33096-9
,
1-292-33096-1
Content:
"A concise and comprehensive introduction to business Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organised, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what's important - developing the skills today's business leaders are looking for." -- Provided by publisher
Note:
Revised edition of the authors' Business in action, [2017]
,
Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets
Language:
English
Subjects:
Economics
Keywords:
Betriebswirtschaftslehre
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