UID:
kobvindex_HPB701703716
Format:
1 online resource (168 pages).
ISBN:
9780203840115
,
0203840119
,
9780415553490
,
0415553490
,
0415854628
,
9780415854627
Series Statement:
Routledge Contemporary China Series
Content:
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
Note:
Book Cover; Title; Copyright; Contents; Foreword; Acknowledgements; 1 Imagining China, imagining brands; 2 Rethinking popular notions of Chinese consumers' motives for responding to Western brands; 3 Highlighted moments in the history of branded goods in China; 4 Foreign brands in China as global brands from the imagined West; 5 Chinese national narratives and the meanings of Western brands; 6 National narratives in imaginative processing of Western brand promotions; 7 Citizen-consumers in an age of globalization; Appendix: Outdoor advertisements of Western brands in China; References; Index.
,
English.
Additional Edition:
Print version: Tian, Kelly. Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China. Hoboken : Taylor & Francis, ©2010 ISBN 9780415553490
Language:
English
Keywords:
Electronic books
URL:
ProQuest Ebook Central
URL:
http://www.doabooks.org/doab?func=search&query=rid:13375
URL:
FULL
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