Format:
XX, 346 S. :
,
graph. Darst.
Edition:
5. ed., international ed.
ISBN:
978-0-07-111674-9
,
0-07-111674-5
Series Statement:
McGraw-Hill/Irwin series in marketing
Former:
Früher u.d.T. Walker, Orville C. Marketing strategy
Language:
English
Subjects:
Economics
Keywords:
Marketingstrategie
;
Lehrbuch
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