Format:
1 Online-Ressource (288 pages)
ISBN:
9781350486805
Content:
A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model
Content:
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business
Note:
Includes bibliographical references (pages 251-257) and index
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Cover; contents; list of figures; list of case studies; acknowledgements; preface; chapter 1 the origins and history of franchising; franchising -- the early years; the brewing connection; business format franchising; chapter 2 defining franchising; the European definition; the American definition; the British adaptation; the Australian definition; an alternative definition; understanding what can and cannot be franchised; chapter 3 the pros and cons of franchising; advantages for the franchisor; disadvantages for the franchisor; advantages for the franchisee; disadvantages for the franchisee.
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The Origins and History of Franchising Defining Franchising The Pros and Cons of Franchising The Affiliation between Franchisor and Franchisee The Role of Ethics in Franchising Cultivating a Franchised Business The Steps to Buying a Franchise Legal and Financial Developing the Future of Franchising The International Arena Exit Strategies The Future of Franchising.
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Advantages and disadvantages of home-based franchisesadvantages and disadvantages of well-known franchises; chapter 4 the franchise relationship; negotiation; innovation; emotional turbulence; stakeholders; the secret of a good relationship; chapter 5 entrepreneurs and franchising; women in franchising; chapter 6 the role of ethics in franchising; guiding principles; recruitment, advertising and disclosure; selection of individual franchisees; the franchise contract; analysis of the other two codes of conduct; social responsibility and franchising; chapter 7 cultivating a franchised business.
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Appendix 4: national franchising associationsbibliography; index.
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Master franchisingjoint ventures; co-branding; chapter 11 exit strategies; running a lifestyle business; selling the business; dynastic succession; closing the business; the stock market flotation; chapter 12 developing the future of franchising; the development of information technology; stock control; green franchising; the future is all about change; the future of the industry; appendix 1: European Franchise Federation code of ethics; appendix 2: the World Franchise Council's principles of ethics; appendix 3: the International Franchise Association code of ethics.
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Pre-launchpost-launch; chapter 8 the steps to buying a franchise; franchise development model; types of franchises; the six segments of franchising; chapter 9 legal and financial matters; the franchise agreement; description of the franchise and rights granted; the term of the agreement; the franchisor's obligations; the franchisee's obligations; dispute resolution; termination of the agreement; post-termination; financial matters; chapter 10 developing the business; expanding the franchisee's business; developing a franchise overseas; company expansion; direct control model.
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Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9780230361645
Additional Edition:
ISBN 9781137296108
Additional Edition:
Erscheint auch als Druck-Ausgabe Webber, Robert Introduction to Franchising Palgrave Macmillan, 2012 ISBN 9780230361645
Additional Edition:
ISBN 0230361641
Language:
English
DOI:
10.1007/978-1-137-29610-8
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