UID:
kobvindex_INT0000753
Format:
318 pages :
,
richly illustrated (chiefly colour) ;
,
32.5 x 24.5 cm.
Edition:
1st edition.
ISBN:
9783721209822 (hbk.)
,
3721209826 (hbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "Script is language. Language is communication, and communication is the key to successful intercultural exchange. As a result of globalisation and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the centre of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering for example that not only combine different languages but two or even more writing systems with varying visual precepts and habits. The book Bi-Scriptual documents and discusses sociocultural premises, technical requirements and practical considerations concerning multiscript design and typography. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. Bi-Scriptual provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication. A project by Eps51. Editors Ben Wittner, Sascha Thoma, Timm Hartmann. With texts by Adi Stern, Eugene Yukechev, Gerry Leonidas, Huda Smitshuijzen AbiFarès, Jeongmin Kwon, Keith Tam, Kristyan Sarkis, Lara Captan, Liron Lavi Turkenich, Mariko Takagi, Peter Bil'ak, Vaibhav Singh."
Content:
MACHINE-GENERATED SUMMARY NOTE: "_Significance of multilingual typography _Theoretical backgrounds _Best-practice in designing with different script-systems _Work samples by more than 100 studios worldwide As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits. At first, important general aspects are documented and discussed such as sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. Bi-Scriptual provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication."
Note:
INDEX NOTE: includes index.
,
MACHINE-GENERATED CONTENTS NOTE: Foreword : Script is language is communication / Ben Wittner -- Preface : Expanding possibilities of type design today / Peter Bil'ak -- Working bi-scriptual / Huda Smitshuijzen AbiFarès -- Arabic / Lara Captan, Kristyan Sarkis -- Cyrillic / Eugene Yukechev -- Devanagari / Viabhav Singh -- Greek / Gerry Leonidas -- Hangul / Jeongmin Kwon -- Hanzi / Keith Tam -- Hebrew / Liron Lavi Turkenich, Adi Stern -- Kanji/Hirangana/Katakana / Mariko Takagi.
Language:
English
Keywords:
Case studies
Bookmarklink
