Format:
1 Online-Ressource (495 Seiten)
Edition:
8th ed
ISBN:
9781119845300
Note:
Cover -- Title Page -- Copyright Page -- Contents -- Online Content -- Acknowledgments -- Kim Klein -- Stan Yogi -- Introduction to the 8th Edition -- About the Authors -- Part One Nonprofits and the Money They Raise -- Chapter One The Size and Scope of the Nonprofit Sector -- The Size and Scope of the Sector -- Where Money for Nonprofits Comes From -- What Types of Organizations Receive Donations? -- Chapter Two Creating a Fundraising Philosophy -- Chapter Three Be Clear About What the Money Will Do -- What Is in the Case Statement? -- Creating a Strategic Plan -- Chapter Four What You Have to Understand to Begin Fundraising -- Appeal to People Who Give -- Chapter Five The Importance of a Good Board of Directors -- The Board and Fundraising -- Common Board Problems and Suggested Solutions -- Moving Past Board Problems -- Other Formations That Can Help a Board -- Using Other Volunteers for Fundraising -- Part Two Ask Them, Thank Them, Ask Them Again -- Chapter Six Financial Needs and Fundraising Strategies -- Annual Needs -- Capital Needs -- Endowment and Reserve funds -- Three Goals for Every Donor -- Three Types of Strategies -- Planning Is Time Well Spent -- Chapter Seven The Very Human Need for Appreciation -- People Need to Be Appreciated -- Don't Do as I Say -- Do It Now -- Logistics and Content -- Common Questions -- Chapter Eight Getting Comfortable with Asking -- Why We Are Afraid to Ask for Money -- Specific Fears -- Chapter Nine Ask Real Prospects -- Access -- Affinity -- Ability -- Steps in Creating a Prospect List -- Chapter Ten How to Ask -- The Most Formal Approach -- The Meeting -- Chapter Eleven Strengthening Relationships by Creating Categories of Donors -- Categories -- Staying in Touch with Donors -- Part Three Strategies for Acquisition and Retention -- Chapter Twelve Multichannel Fundraising
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Chapter Thirteen What Successful Mass Appeals Have in Common -- A Good List -- Understanding the Psychology of an Appeal -- Test and Evaluate -- Handling Responses to Your Appeals -- Ask Donors Several Times a Year -- Chapter Fourteen Direct Mail -- Acquisition: Get Someone to Give for the First time -- Retention: Get Donors to Repeat Their Donations -- Upgrade: Ask Donors to Renew Their Gifts -- Using Direct Mail on a Smaller Scale -- Constructing a Direct Mail Package -- The Direct Mail Appeal Package -- Putting the Package Together -- Benefits and Premiums -- When to Send an Appeal -- Using Direct Mail to Seek Renewal Gifts -- Chapter Fifteen Online Fundraising -- Follow the Research -- Focus on Your Website and Building Your Email List -- Driving Traffic to Your site -- Crowdfunding -- Peer-to-Peer Fundraising -- Chapter Sixteen Phone Banking -- Basic Technique of the Phone Bank -- Preparation -- The Night of the Phone Bank -- After the Phone Bank -- Getting Publicity for Your Phone Bank -- Chapter Seventeen Special Events -- Assess Where You Need to Be More Visible -- Raising Money Is a Secondary Goal -- Types of People Who Attend Special Events -- Choosing a Fundraising Event -- The Logistics of a Special Event -- What Not to Forget -- The Evaluation -- Virtual Events -- Chapter Eighteen Establishing Voluntary Fees for Service -- What to Charge For -- Voluntary Fees -- Staying Legal -- Setting the Fees -- Introducing the Process of Collecting Fees -- When Service Is Provided by Phone or Email -- Chapter Nineteen Door-to-Door and Street Canvassing -- Advantages and Disadvantages -- Elements Needed to Run a Canvass -- Setting Up a Canvass -- The Canvassers' Workday -- Retaining Donors Acquired Through a Canvass -- Chapter Twenty Opportunistic Fundraising -- Two Weeks of Fundraising Opportunities -- Find Your Own Opportunities
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Part Four Inviting Current Donors to Make Bigger Gifts -- Chapter Twenty-One Building Major Donor Programs -- Setting a Goal -- Deciding How Many Gifts and What Size -- How Many People to Ask -- Materials for Major Gift Solicitation -- Keeping in Touch with Major Donors -- Renewing Major Donor Gifts -- When to Ask for More -- Structuring Your Program as a Campaign -- The Hardest Year -- Chapter Twenty-Two Setting Up and Maintaining Recurring Donor Programs -- Creating a Recurring Donor Program -- Launching Your Recurring Donor Program -- Ongoing Promotion -- Collecting Monthly Donations -- Keeping Track of Recurring Donors -- Thank the Donor Promptly -- Two Don'ts of Recurring Donor Programs -- Chapter Twenty-Three Legacy Giving -- Understanding Basic Legacy Gifts -- Should Your Organization Promote Legacy Gifts? -- Foundations of a Legacy Giving Program -- Encouraging Your Donors to Make a Legacy Gift -- When Someone Informs You of a Legacy Gift Intention -- When a Gift Matures -- Chapter Twenty-Four Setting Up an Endowment -- Endowment Defined -- Benefits of Endowments -- Disadvantages of Endowments -- Considering an Endowment or Reserve Fund -- Part Five Using Campaigns to Raise Large Amounts of Money -- Chapter Twenty-Five What All Large Campaigns Have in Common -- Step 1: Set a Goal and Create a Gift Range Chart -- Step 2: Create the Timeline -- Step 3: Form a Solicitation Team -- Step 4: Compile and Organize the List of Prospects -- Step 5: Have a Strong Case -- Chapter Chapter Twenty-Six Raising Money for Capital -- Best Prospects for Capital Campaigns -- Beginning a Capital Campaign -- Estimating Costs -- Preparing a Case Statement -- Timing -- Final Approval -- The Prospectus -- Four Phases of the Campaign -- Post-Campaign -- Chapter Chapter Twenty-Seven Endowment Campaigns -- Setting a Goal -- The Solicitation Team
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A Clear Case for Support -- Chapter Chapter Twenty-Eight Conducting Feasibility Studies -- Who Conducts the Feasibility Study -- Whether to Do a Study -- What Feasibility Studies Tell You -- Part Six Budgeting and Planning -- Chapter Chapter Twenty-Nine Developing a Budget -- Step 1: Estimate Expenses and Income Separately -- Step 2: Meet, Compare, Negotiate -- Ongoing Monitoring -- Chapter Thirty Creating a Fundraising Plan -- Step 1: Set a Goal -- Step 2: Spell Out the Details of Each Income Strategy -- Step 3: Plot Out Your Plans for Raising Money from Individuals -- Step 4: Decide on Numbers of Donors and Match Them to Strategies -- Step 5: Put the Plan onto a Timeline and Fill Out the Tasks -- Raise, Don't Cut -- Chapter Thirty-One What to Do in Case of Financial Trouble -- Cash Flow Problems -- Deficit Spending -- Serious Accounting Errors, Mismanagement of Funds, or Embezzlement -- Chapter Thirty-Two The Perennial Question of Clean and Dirty Money -- Part Seven Fundraising Management -- Chapter Thirty-Three Infrastructure for Fundraising -- Guidelines -- Watch for Time Sinks -- Calendars -- Chapter Thirty-Four Hiring a Development Director -- The Role of a Development Director -- The Tasks of the Development Director -- Solving Your Problems -- Paying the Development Director -- How to Find a Capable Development Director -- Chapter Thirty-Five Using a Consultant, Coach, Mentor, or Trainer -- Consultant -- Trainer -- Mentor -- Coach -- Working with a Fundraising Consultant -- What Fundraising Consultants Can Do -- What Fundraising Consultants Generally Don't Do -- How to Choose a Consultant -- Paying Consultants -- No Miracle Workers -- Chapter Thirty-Six Dealing with Anxiety -- Recruit Volunteers and Delegate -- Keep Your Priorities Clear -- Detach from the Results of Your Work -- Recognize That There Are External Forces Beyond Your Control
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Take Care of Yourself -- Part Eight You the Fundraiser -- Chapter Thirty-Seven Know What You Need to Know -- A Good Donor Management System -- The Importance of Donor Records -- Keeping Your List in Shape -- Your Filing System -- Sticking with It -- Chapter Thirty-Eight Working with Your Executive Director -- Developing a Good Relationship -- Chapter Thirty-Nine Working with Volunteers -- Invite People to Participate in Fundraising -- Take the Time Necessary to Orient Volunteers to Your Fundraising Program -- Help Every Volunteer Choose the Fundraising Strategies They Will Feel Most Comfortable Using -- Remember That Good Enough Is Good Enough -- Show Genuine and Frequent Appreciation -- Give Volunteers Time Off -- Chapter Forty When You Encounter Ethical Dilemmas -- Three Dilemmas -- Three Tools -- Good Endings -- More Difficult Endings -- Part Nine Special Circumstances -- Chapter Forty-One Raising Money in Rural Communities -- The Many Kinds of Rural -- Raising the Money You Need in a Rural Community -- Prospects -- Special Events -- Virtual Events -- Personal Solicitation -- Conclusion -- Chapter Forty-Two Fundraising for a Coalition -- Examine the Problem -- Some Solutions -- Chapter Forty-Three When No One Is Paid -- Effective Orientation of New Volunteers -- Finding Volunteers -- Chapter Forty-Four When You Are Just Starting Out -- Part Ten The Power of Individual Donors in Two Social Movements -- Chapter Forty-Five Fundraising for LGBTQ+ Equality and Justice -- Horizons Foundation -- National Center for Lesbian Rights -- Fundraising for Asian Pacific American Community Responses to HIV/AIDS -- National Coalition of Black Lesbians and Gays -- Transgender Law Center -- Chapter Forty-Six Building Political Power for Immigrants' Rights -- United Farm Workers -- CHIRLA -- Casa de Maryland -- Mujeras Unidas y Activas -- NILC -- Index -- EULA.
Additional Edition:
Erscheint auch als Druck-Ausgabe Klein, Kim Fundraising for Social Change Newark : John Wiley & Sons, Incorporated,c2022 ISBN 9781119845287
Language:
English
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