UID:
almahu_9949568104202882
Format:
1 online resource (vii, 118 pages) :
,
illustrations
ISBN:
9781003424635
,
1003424635
,
9781000921335
,
1000921336
,
9781000921359
,
1000921352
Content:
"With the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China. Growing up under the background of social transformation, cultural integration and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading APPs and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age. The authors expand the perspective of communication studies on digital reading and analyze how the youth reads on digital devices and creates content for interest or profit. The book will be a great read for students and scholars of mass communication, media studies and digital publishing"--
Note:
Digital media industries and the reading revolution in China -- Net generation and their digital reading patterns -- Reading news on apps and its cognition process -- Digital reading consumption behaviour model -- Virtual identities and reading culture -- Become writers in cyberspace -- Reading for all in digital era.
Additional Edition:
Print version: Zhang, Han, 1982 May 26-- Digital reading of net generation in China Abingdon, Oxon ; New York, NY : Routledge, 2024 ISBN 9781032543864
Language:
English
DOI:
10.4324/9781003424635
URL:
https://www.taylorfrancis.com/books/9781003424635
Bookmarklink
