Format:
1 Online-Ressource (xvii, 305 Seiten)
,
Diagramme
ISBN:
9789811969171
,
9811969175
Series Statement:
IPP Studies in the Frontiers of China's Public Policy
Content:
Intro -- Preface -- Acknowledgements -- Contents -- List of Figures -- Part I Cultural Politics of Media -- 1 Introduction: The Unwritten Rules of Cultural Production in China -- 1.1 Into the Politics of Culture -- 1.1.1 Why Communication Power Matters -- 1.1.2 The Shifting Power Dimensions in China's Cultural Sphere -- 1.2 On Chinese Media's 'Cultural Turn' -- 1.2.1 What We (Do Not) Talk About When We Talk About Chinese TV -- 1.2.2 China's Soft Power Initiative and Its 'Peaceful Rise' Strategy -- 1.2.3 Rethinking International Broadcasting as a Diplomatic Tool
Content:
1.3 The Scope and Structure of the Book -- 1.3.1 Engaging Ethnography in China's Broadcasting Industries -- 1.3.2 Structure of the Book -- References -- 2 Conformity and Contestation in Cultural Production -- 2.1 The Discursive Power of Cultural Content -- 2.1.1 Documentaries and National Discourse -- 2.1.2 Media, Society and the State in the Digital Era -- 2.2 The Digital Regulatory Regime -- 2.2.1 'Tight' Versus 'Loose' Regulatory Regimes -- 2.2.2 The Changing Role of Media Regulation -- 2.3 The Politics of National Identity -- 2.3.1 National Cultural Identity: The Glue that Holds 'Us' Together
Content:
2.3.2 The Politics of Recognition -- 2.4 Nation Branding and Global Communication -- 2.4.1 The Cultural Approach to Nation Branding -- 2.4.2 Broadcasting Policy Beyond National Boundaries -- 2.5 Conclusion -- References -- 3 Methodology: The Insider-Outsider in Production Research -- 3.1 Practising Ethnography During Convergence -- 3.1.1 Exploring the Power Dimensions -- 3.1.2 Constructing Diversity in Data Collection -- 3.2 The Insider-Outsider: Observing the Industry -- 3.2.1 Managing the Insider/Outsider's Position -- 3.2.2 Renegotiating the Researcher's Locus
Content:
3.3 Production Research in International Media Contexts -- 3.3.1 Interpreting the Silence -- 3.3.2 Multicultural/Multilingual Ethnography -- 3.4 Conclusion: Networks and Divisions -- References -- Part II China's Broadcasting Culture in Transition -- 4 The Digital Regulation System: Focusing on What You Can Control -- 4.1 The Digital Regulatory Regime -- 4.1.1 Regulating the Digital Platforms -- 4.1.2 Managing the Ideological Bottom-Line -- 4.2 Centralised Regulatory Power and Self-Censorship -- 4.2.1 Self-Censorship and Regulatory Uncertainty -- 4.2.2 A Tightened Regulatory Grip?
Content:
4.2.3 A Level Playing Field for Traditional and Digital Media -- 4.3 Conclusion -- References -- 5 Renegotiating the 'Red Line' in the Regulatory Regime -- 5.1 Red Lines and Compromises -- 5.1.1 The Non-negotiable Political Correctness -- 5.1.2 Contestation Under a National Ideology -- 5.1.3 The Politics of Editorial Guidelines -- 5.2 Mediating Cultural Images -- 5.2.1 The Contemporary Cultural Cultivator -- 5.2.2 The Inclusion/Exclusion of Cultural Images -- 5.3 Conclusion: Digital Regulation and Cultural Values -- References -- 6 The Digital Broadcasting Culture in Transition
Content:
This book takes an ethnographic approach to discuss the policy practices within Chinas broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of Chinas national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases investigated include China Central Television (CCTV) Documentary, China Global Television Network (CGTN), and the Shanghai Media Group (SMG), as well as co-productions made by CCTV and international media firms, including the BBC, Discovery and the Japan Broadcasting Corporation (NHK), in a book that will interest scholars of Chinese politics, media studies, and sociology. Dr. Yanling Zhu is an assistant research professor at the Institute of Public Policy (IPP), South China University of Technology (SCUT). She completed her PhD in Media and Cultural Policy, at the Centre for Cultural Policy Research (CCPR), University of Glasgow. She received her BA degree in Broadcasting and Television from East China Normal University (ECNU) and her MSc degree (with distinction) from the University of Glasgow. She is currently looking into Chinas soft power and cultural diplomacy, focusing on the digital regulatory regime, national identity and global communication
Additional Edition:
ISBN 9789811969164
Additional Edition:
ISBN 9811969167
Language:
English
Keywords:
Electronic books
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