Format:
1 Online-Ressource (415 p)
ISBN:
9781599185590
Content:
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business
Content:
CONTENTS -- ACKNOWLEDGMENTS -- PREFACE -- INTRODUCTION -- CHAPTER 1: HARNESS THE POWER OF VISION -- CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN -- CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER -- CHAPTER 4: WHO IS THE COMPETITION? -- CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS -- CHAPTER 6: BUILD OUT YOUR PRODUCT LINE -- CHAPTER 7: ASSESS YOUR TACTICS -- CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING -- CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE -- CHAPTER 10: WRITE YOUR PLAN -- CHAPTER 11: WORK IT! -- IMPLEMENTATION -- CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN
Content:
CHAPTER 13: CONTENT MARKETING -- CHAPTER 14: MOBILE MARKETING -- CHAPTER 15: SOCIAL NETWORKING -- APPENDIX A: FORMS AND WORKSHEETS -- APPENDIX B: MODEL MARKETING PLAN -- APPENDIX C: MARKETING CONSULTANTS -- APPENDIX D: SOURCES AND RESOURCES -- APPENDIX E: GLOSSARY -- ABOUT THE AUTHOR -- INDEX -- START YOUR OWN BUSINESS, 6TH EDITION PREVIEW -- ON YOUR MARK ... -- PART 1: THINK -- CHAPTER 1: INTRODUCTION -- CHAPTER 2: TAKING THE PLUNGE -- CONTENTS
Note:
Description based upon print version of record
Additional Edition:
9781613083031
Additional Edition:
9781599185590
Additional Edition:
Print version Bly, Robert W The Marketing Plan Handbook : Develop Big-Picture Marketing Plans for Pennies on the Dollar Irvine : Entrepreneur Press,c2015 9781599185590
Language:
English
Keywords:
Electronic books
URL:
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