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  • 1
    Book
    Book
    New York : Dodd, Mead and Co.
    UID:
    (DE-627)021297177
    Format: 353 S
    ISBN: 0396085466 , 0396085474
    Note: Bibliography: p. 345-348
    Language: English
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  • 2
    UID:
    (DE-627)863369553
    Format: 1 Online-Ressource (415 p)
    ISBN: 9781599185590
    Content: Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business
    Content: CONTENTS -- ACKNOWLEDGMENTS -- PREFACE -- INTRODUCTION -- CHAPTER 1: HARNESS THE POWER OF VISION -- CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN -- CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER -- CHAPTER 4: WHO IS THE COMPETITION? -- CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS -- CHAPTER 6: BUILD OUT YOUR PRODUCT LINE -- CHAPTER 7: ASSESS YOUR TACTICS -- CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING -- CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE -- CHAPTER 10: WRITE YOUR PLAN -- CHAPTER 11: WORK IT! -- IMPLEMENTATION -- CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN
    Content: CHAPTER 13: CONTENT MARKETING -- CHAPTER 14: MOBILE MARKETING -- CHAPTER 15: SOCIAL NETWORKING -- APPENDIX A: FORMS AND WORKSHEETS -- APPENDIX B: MODEL MARKETING PLAN -- APPENDIX C: MARKETING CONSULTANTS -- APPENDIX D: SOURCES AND RESOURCES -- APPENDIX E: GLOSSARY -- ABOUT THE AUTHOR -- INDEX -- START YOUR OWN BUSINESS, 6TH EDITION PREVIEW -- ON YOUR MARK ... -- PART 1: THINK -- CHAPTER 1: INTRODUCTION -- CHAPTER 2: TAKING THE PLUNGE -- CONTENTS
    Note: Description based upon print version of record
    Additional Edition: 9781613083031
    Additional Edition: 9781599185590
    Additional Edition: Print version Bly, Robert W The Marketing Plan Handbook : Develop Big-Picture Marketing Plans for Pennies on the Dollar Irvine : Entrepreneur Press,c2015 9781599185590
    Language: English
    Keywords: Electronic books
    URL: Volltext  (lizenzpflichtig)
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  • 3
    UID:
    (DE-627)1734957506
    Format: 1 online resource (xiv, 273 pages)
    ISBN: 9781510741768
    Content: Front Cover -- Title Page -- Dedication -- Copyright -- Acknowledgments -- Table of Contents -- Introduction -- I. Targeting and Engaging Audiences -- 1. Identify Your Target Market -- 2. Trigger a Receptive Attitude -- 3. Lure the Prospect into the Copy -- 4. State an Analogy -- 5. Arouse Curiosity -- 6. Move Readers Emotionally -- a. Stroke the Reader's Ego -- 7. Marketing to Businesses -- II. Grab Attention -- 1. Announce Something New -- a. Highlighting First-to-Market Status -- b. Emphasize Innovation -- 2. Give the Reader News -- 3. Convey a Sense of Urgency -- a. Enhance the Deal -- b. Date Motivators -- c. Be an Early Adopter -- 4. Warnings and Alert -- 5. Unusual, Out of the Ordinary -- III. Create a Perception of Superior Value -- a. Stand-alone Value Keywords -- b. Associative Value Keywords -- c. Comparative Value Keywords -- d. Adjectives and Phrases for Quality -- e. Adjectives for Attractive Appearance -- f. Quantity as Value -- g. Cost Benefits -- 1. Stress Savings and Selection -- 2. Extend a Special Offer -- a. Cost Reduction -- b. Ease of Purchase -- c. Value Multiplier -- d. Reduced Customer Risk -- e. Company Repuation -- 3. Capabilities -- IV. Underscore Product's Advantages -- 1. Identify the Applications -- 2. Document Key Features -- 3. Highlight Special Features -- 4. Underscore Product Advantages -- 5. Stress That Product Is Quick and Easy to Use -- 6. Stress Customer Service and Support -- 7. Stress Convenience -- 8. Stress Safety -- 9. Stress Performance -- V. Give Proof of Effectiveness -- 1. Convince Others to Accept Claims -- a. Organizational Approval -- b. Certifications -- c. Measure vs. Previous Iterations -- 2. Disarm Skepticism -- a. Talk Frankly -- b. Monetary Guarantee -- c. Testimonials -- d. Keywords to Engage Customer Trust -- 3. Negate Objections -- 4. Educate the Consumer -- a. Convey New Information.
    Note: Description based on print version record
    Additional Edition: 9781510741751
    Additional Edition: Erscheint auch als Druck-Ausgabe 9781510741751
    Language: English
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  • 4
    UID:
    (DE-627)1664053514
    Format: xxii, 281 Seiten , Illustrationen
    ISBN: 9781599186306 , 1599186306
    Content: Direct mail planning and strategy -- Getting started in direct mail -- Planning: the professional approach -- Creating and producing direct mail campaigns -- Offers -- Mailing lists -- Writing direct mail that sells -- Direct mail graphic design -- Direct mail production -- Direct mail testing -- Direct mail components and formats -- Sales letters -- Direct mail brochures -- Reply elements -- Self-mailers -- Postcards -- Integrating direct mail and digital marketing -- Landing pages -- Content marketing -- Email -- Integrated campaigns and sales funnels -- Appendix I: Direct mail samples -- Appendix II: Sources and resources -- Appendix III: Bibliography -- Index -- About the author.
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Online-Ausgabe Bly, Robert W. The Direct Mail Revolution IRVINE : Entrepreneur Press, 2019 9781613083895
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Direktmarketing
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  • 5
    UID:
    (DE-604)BV043103097
    Format: 1 Online-Ressource (xiii, 319 pages)
    ISBN: 0585033773 , 0814403638 , 9780585033778
    Note: Includes index
    Language: English
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  • 6
    Book
    Book
    München u.a. : Delphin-Verl.
    UID:
    (DE-604)BV000186319
    Format: 158 S. , Ill.
    ISBN: 3773552130
    Note: EST: A dictionary of computer words 〈dt.〉
    Language: German
    Keywords: Computer ; Wörterbuch ; Datenverarbeitung ; Wörterbuch
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  • 7
    Book
    Book
    Fresno, California : Quill Driver Books
    UID:
    (DE-627)1645389863
    Format: xii, 179 Seiten , Illustrationen, Diagramme
    ISBN: 9781610353267
    Series Statement: Biographie / science & technology
    Note: Includes bibliographical references and index
    Language: English
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  • 8
    UID:
    (DE-627)1763089096
    Format: 1 online resource (117 pages)
    ISBN: 9781418557669
    Content: Count Your Blessings is a fascinating mix of more than 100 often overlooked blessings-from the seemingly trivial to the highly significant. The brief entries-on subjects such as anesthesia, flowers, opposable thumbs, and Post-it Notes-are accompanied by a unique self-scoring system that allows the reader to see in mathematical terms that the blessings in our lives almost always outnumber the misfortunes.
    Note: Description based on publisher supplied metadata and other sources
    Additional Edition: 9780785296782
    Additional Edition: Erscheint auch als Druck-Ausgabe 9780785296782
    Language: English
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  • 9
    UID:
    (DE-602)b3kat_BV022377336
    Format: VII, 230 S.
    Edition: 1. Aufl.
    ISBN: 9783834330963 , 3834330965
    Uniform Title: The white paper marketing handbook
    Language: German
    Subjects: Economics
    RVK:
    RVK:
    Keywords: Marketing ; Kommunikation ; Sales-promotion
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  • 10
    Online Resource
    Online Resource
    [Newbury] : New Word City, Inc.
    UID:
    (DE-604)BV046101926
    Format: 1 online resource
    ISBN: 9781640190894 , 1640190899
    Note: Online resource; title from EPUB title page (OverDrive, viewed March 22, 2018) , Robert Bly, presenter extraordinaire, reveals the secrets for winning a room and closing a deal in any forum - seminars, podcasts, webinars, interviews, and meetings. Revealing surefire techniques for organizing and delivering a superior presentation, Bly teaches how to erase fear and nerves and turn a stiff speech into a comfortable conversation with colleagues or clients, leaving them nodding in agreement and ready to take action.Learn:The No.1 secret of successful persuasive speakingThe most common audience "hot buttons"How to work engaging content into a presentationThe "3 T's" speaking formulaThe truth about presentation tools - what works and what doesn'tThe 3 points to hit in the first five minutes of any presentationInvolvement and interactivity techniques to revive and captivate any audienceThe 7 worst speaker habits and how to eliminate themHow to tailor content, pace, and delivery to ensure stellar evaluations and ideal results
    Language: English
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