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  • 1
    UID:
    b3kat_BV047875484
    Format: 1 Online-Ressource (XXI, 627 p. 379 illus., 311 illus. in color)
    Edition: 1st ed. 2022
    ISBN: 9789811670114
    Series Statement: Lecture Notes in Electrical Engineering 815
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-1670-10-7
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-1670-12-1
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-1670-13-8
    Language: English
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    UID:
    b3kat_BV049101483
    Format: xvii, 326 Seiten , Illustrationen, Diagramme
    ISBN: 9781032002446 , 9781032002453
    Series Statement: Routledge studies in marketing 28
    Content: "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations"--
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-003-17331-1
    Language: English
    Subjects: Economics
    RVK:
    Keywords: Aufsatzsammlung
    Library Location Call Number Volume/Issue/Year Availability
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  • 3
    UID:
    gbv_183325709X
    Format: 1 Online-Ressource (xvii, 326 Seiten) , Diagramme
    ISBN: 9781003173311 , 9781000785845 , 9781000785852
    Series Statement: Routledge studies in marketing 28
    Additional Edition: ISBN 9781032002446
    Additional Edition: ISBN 9781032002453
    Additional Edition: Erscheint auch als Druck-Ausgabe Sustainable marketing and customer value London : Routledge, 2023 ISBN 9781032002446
    Additional Edition: ISBN 9781032002453
    Language: English
    Keywords: Aufsatzsammlung
    Library Location Call Number Volume/Issue/Year Availability
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