Format:
1 Online-Ressource (375 pages)
ISBN:
9783658313012
Series Statement:
Event- und Impaktforschung Ser
Note:
Description based on publisher supplied metadata and other sources
,
Intro -- Geleitwort -- Abstract -- Darstellung des wissenschaftlichen Werdegangs -- Acknowledgements -- Inhaltsverzeichnis -- Abbreviations -- Abbildungsverzeichnis -- Tabellenverzeichnis -- 1 Introduction -- 1.1 Increasing Emergence of Strategic Equity Partnerships in Germany -- 1.2 Relevance of Strategic Equity Partnerships for German Clubs -- 1.3 Conflicting Goals between Club and Corporation-Trophies vs. Profits -- 1.4 Contribution of Research -- 1.5 Structure of the Dissertation -- 2 Research Gaps and Research Questions -- 2.1 Status Quo of Strategic Partnership Research in the Sport Business -- 2.2 Identification of Research Gaps -- 2.3 Research Purpose and Questions -- 3 Theoretical Framework-General Partnership Literature -- 3.1 Introduction -- 3.2 Justification of Theoretical Perspective -- 3.3 Definitions and Demarcation of the Strategic Partnership Concept -- 3.3.1 Origin and Definition -- 3.3.2 Different Forms of Strategic Partnership -- 3.3.3 Sponsorship As a Form of Strategic Partnership -- 3.3.4 Strategic Equity Partner vs. Investor -- 3.4 Motives for Entering into Strategic Partnerships -- 3.4.1 Introduction -- 3.4.2 Access to Distinct Resources-Knowledge Transfer and Learning -- 3.4.3 Brand Building-Awareness, Image, and Staff Motivation -- 3.4.4 Financial Motives for Strategic Equity Partnerships -- 3.4.5 Strategic Motives for Strategic Equity Partnerships -- 3.5 Critical Success Factors and Effects -- 3.5.1 The Fit-Construct -- 3.5.2 Trust and Commitment -- 3.5.3 Prior Business Relationships -- 3.6 Summary of Strategic Partnership Literature -- 4 Strategic Equity Partnerships in the Football Business -- 4.1 Introduction -- 4.2 Background Information on the Business of Football -- 4.3 Different Types of Strategic Partners and Their Motives -- 4.3.1 Introduction -- 4.3.2 Maecenas and Oligarchs -- 4.3.3 Financial Investors
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4.3.4 Strategic (Equity) Sponsors -- 4.4 Critical Success Factors for Strategic Equity Partnerships -- 4.4.1 The Clubs' Growth Potential and Brand Building -- 4.4.2 Internationalisation and Market Development -- 4.5 Effects on Club Members and Fans -- 4.5.1 Fan Rejection as Impediment -- 4.5.2 Possible Attributes of Raising Fan Acceptance -- 4.6 Summary of Strategic Equity Partnerships in the Football Business -- 5 Research Design -- 5.1 Introduction -- 5.2 Philosophical Position-The Researcher's Paradigm -- 5.2.1 Introduction -- 5.2.2 Critical Realism -- 5.2.3 Symbolic Interactionism -- 5.3 Emphasis of Study Design and Research Strategy -- 5.3.1 Qualitative Focus of the Study -- 5.3.2 Grounded Theory Essentials -- 5.3.3 Choice and Justification for Grounded Theory -- 5.4 Implementation of the Study Design -- 5.4.1 Theoretical Sensitivity and the Role of Literature -- 5.4.2 Reflection of Preconceptions -- 5.4.3 The Case Study Approach -- 5.4.4 Theoretical Sampling -- 5.4.5 Qualitative Data Collection via Expert Interviews -- 5.4.6 Quantitative Data Collection via Online Survey -- 5.4.7 Data Analysis -- 5.5 Evaluation of Research Quality and Trustworthiness -- 5.6 Ethical Considerations -- 5.7 Summary of Research Design -- 6 Empirical Findings and Discussion -- 6.1 Introduction -- 6.2 Overview of the Research Context -- 6.2.1 Introduction -- 6.2.2 Macro, Industry, and Case-Specific Context -- 6.3 Connecting with a Symbol -- 6.3.1 Introduction -- 6.3.2 Attracting Factors, Causes, and Strategy -- 6.3.3 Basic Requirements and Facilitating Partnership -- 6.3.4 Theoretical Integration -- 6.4 Becoming a Brand Symbiosis -- 6.4.1 Introduction -- 6.4.2 History of Partnership, Interactions, and Deepening Involvement -- 6.4.3 Sounding Board -- 6.4.4 Consequences -- 6.4.5 Theoretical Integration -- 6.5 Shareholding -- 6.5.1 Introduction
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6.5.2 Shareholding Essentials -- 6.5.3 Screening -- 6.5.4 Managing the Dyad -- 6.5.5 Having a Say -- 6.5.6 Signifying -- 6.5.7 Theoretical Integration -- 6.6 Fear of Loss -- 6.6.1 Introduction -- 6.6.2 Shareholding Impediments and Considering Fan Concerns -- 6.6.3 Fan Understanding and Shareholder Acceptance by Fans -- 6.6.4 Immanent Risks -- 6.6.5 Approaching Externally -- 6.6.6 Theoretical Integration -- 6.7 Securing-The Core Category -- 6.7.1 Introduction -- 6.7.2 Securing a Deepening Commitment -- 6.7.3 Securing Competitiveness -- 6.7.4 Securing Regional Connectivity and Appeal -- 6.7.5 Deterring Competitors -- 6.7.6 Planning Security -- 6.7.7 Theoretical Integration -- 6.8 The Substantive Theory -- 6.9 Introduction of New Terms -- 6.9.1 Introduction -- 6.9.2 Defining Strategic Partnership -- 6.9.3 Defining Strategic Equity Partnership -- 6.10 Summary of Empirical Findings -- 7 Management Implications and Recommendations -- 7.1 Introduction -- 7.2 Research Implications and Contributions -- 7.2.1 Implications for Theory on the Football Investor Literature -- 7.2.2 Implications Resulting from the Nature of the Research -- 7.2.3 Strategic Partnership as a Business Building Strategy -- 7.2.4 Implications on Investor Fan Debate in German Football -- 7.2.5 Implications on Theoretical Perspectives -- 7.2.6 Practical Implication for Managing Football Sponsorships -- 7.3 Recommendations for Action -- 7.4 Research Limitations -- 7.5 Future Research -- 8 Research Summary -- 8.1 Introduction -- 8.2 Key Findings and Review of the Research Questions -- 8.3 Concluding Statement -- Bibliography
Additional Edition:
Erscheint auch als Druck-Ausgabe Duffner, Tobias Strategic Equity Partnerships in Professional Football Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2020 ISBN 9783658313005
Language:
English
Subjects:
Economics
,
Sports Science
Keywords:
Deutschland
;
Fußballbundesliga
;
Strategische Allianz
;
Sportsponsoring
;
Hochschulschrift
;
Hochschulschrift
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