Format:
1 Online-Ressource (xiii, 266 Seiten)
,
Diagramme
ISBN:
9780429265396
,
0429265395
,
9780429564888
,
0429564880
,
9780429560415
,
0429560419
,
9780429555947
,
0429555946
Series Statement:
Media Management and Economics
Content:
Foreword / Alfonso Sánchez-Tabernero -- Introduction: Media management matters / Ulrike Rohn and Tom Evens -- Media management as an engaged scholarship / Ulrike Rohn and Tom Evens -- University-industry collaboration in the media management field / Gregory Ferrell Lowe and Robert G. Picard -- Why policymakers need to collaborate with academics on media policy and why that need will grow / Steve Wildman -- Managing media firms : case studies of practice-led research, actionable knowledge and instrumental impact / John Oliver -- Conducting media management ethnography : a journey toward impacting industry stakeholders / Sven-Ove Horst -- Evaluating action research to innovate digital journalism revenue models / Clare Cook -- Examining ad avoidance consumers : a collaborative study with the ad blocker industry / Lisa-Charlotte Wolter and Sylvia Chan-Olmsted -- Location-based services in regional media communication : insights from a research project / Harald Rau and Annika Ehlers -- Sustaining small television ecosystems : lessons from policy-driven research in Flanders / Tim Raats -- Researching news media : creating societal impact from research for the media industry and policymakers / Mikko Grönlund, Katja Lehtisaari, Carl-Gustav Lindén and Mikko Villi -- Research for innovation : improving the management of co-located and clustered industries / Erik Hitters -- Eyes on tech! Media entrepreneurship and the relevance of technology in business models / Andreas Will, Britta Gossel and Julian Windscheid -- Managing digital transformation : the case of the Finnish Broadcasting Company / Päivi Maijanen -- Shedding light on audiovisual consumption preferences : a case study from Spain / Mercedes Medina -- Digital privacy and new media : reflecting on lessons for policy and practice / Conor O'Kane.
Note:
Literaturangaben
Additional Edition:
ISBN 9780367210991
Additional Edition:
ISBN 9780367211004
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780367210991
Language:
English
Subjects:
Economics
Keywords:
Medienwirtschaft
;
Massenmedien
;
Management
Author information:
Rohn, Ulrike 1976-
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