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  • 1
    Online Resource
    Online Resource
    Market segmentation analysis : understanding it, doing it, and making it useful (2018)
    Singapore, Singapore :Springer Open,
    Details
    UID:
    almafu_BV045111795
    Format: 1 Online-Ressource.
    ISBN: 978-981-10-8818-6
    Series Statement: Management for professionals
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-10-8817-9
    Language: English
    Subjects: Economics
    RVK:
    QP 621
    Keywords: Marktsegmentierung ; Marktanalyse
    DOI: 10.1007/978-981-10-8818-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Fulltext
    Fulltext
    Fulltext
    Fulltext
    HWR Berlin
    UB Potsdam
    EUV Frankfurt
    HTW Berlin
    FH Potsdam
    BTU Cottbus
    TU Berlin
  • 2
    Online Resource
    Online Resource
    Market Segmentation Analysis : understanding it, doing it, and making it useful (2018)
    Singapore : Springer Nature | Singapore :Springer,
    Details
    UID:
    almahu_9949348547502882
    Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)
    ISBN: 981-10-8818-7
    Series Statement: Management for professionals.
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English
    Additional Edition: print version ISBN 9789811088179
    Language: English
    DOI: 10.1007/978-981-10-8818-6
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
    FU Berlin
    Charité
  • 3
    Online Resource
    Online Resource
    Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (2018)
    [Erscheinungsort nicht ermittelbar] : Verlag der Österreichischen Akademie der Wissenschaften
    Details
    UID:
    gbv_179458482X
    Format: 1 Online-Ressource
    ISBN: 9789811088179
    Content: This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics
    Content: Dieses Open Access Buch offeriert allen etwas, die mit Marktsegmentierung zu tun haben: praktische Anleitungen für Anwender von Marktsegmentierungslösungen, organisatorische Hilfe zur Umsetzung und Datensammlung, sowie Hilfe zur technischen und statistischen Umsetzung von Marktsegmentierungsanalysen. Auch Experten der Marktsegmentierung finden neue Werkzeuge, inbesonders eine umfangreiche Sammlung von Visualisierungsmethoden zur einfacheren Interpretation und Selektion von Marktsegmenten. Alle Berechnungen werden nicht nur detailliert erklärt, sondern von R Code begleitet, welcher es dem Leser erlaubt, alle Analysen im Buch mit Hilfe der Open Source Statistiksoftware R zu replizieren
    Note: English
    Language: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Stabi Berlin
    UB Potsdam
  • 4
    Online Resource
    Online Resource
    Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful (2018)
    Singapore : Springer Nature
    Details
    UID:
    gbv_1778545114
    Format: 1 Online-Ressource (324 p.)
    ISBN: 9789811088186
    Series Statement: Management for Professionals
    Content: Business; Management science; Market research; Statistics
    Note: English
    Language: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Stabi Berlin
    UB Potsdam
  • 5
    Online Resource
    Online Resource
    Market segmentation analysis : understanding it, doing it, and making it useful (2018)
    Singapore :Springer,
    Details
    UID:
    kobvindex_INT0004401
    Format: 1 electronic resource (xxi, 324 pages) : , illustrations.
    ISBN: 9789811088179 , 9811088179 , 9789811342486 , 9811342482 , 9789811088186 , 9811088187
    Series Statement: Management for professionals,
    Content: MACHINE-GENERATED SUMMARY NOTE: "This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics."
    Note: MACHINE-GENERATED CONTENTS NOTE: Part I. Introduction.- Chapter 1. Market segmentation.- Chapter 2. Market segmentation analysis.- Part II. Ten steps of market segmentation analysis.- Chapter 3. STEP 1: Deciding (not) to segment.- Chapter 4. STEP 2: Specifying the ideal target segment.- Chapter 5. STEP 3: Collecting data.- Chapter 6. STEP 4: Exploring data.- Chapter 7. STEP 5: Extracting segments.- Chapter 8. STEP 6: Profiling segments.- Chapter 9. STEP 7: Describing segments.- Chapter 10. STEP 8: Selecting (the) target segment(s).- Chapter 11. STEP 9: Customising the marketing mix.- Chapter 12. STEP 10: Evaluation and monitoring.
    Language: English
    Keywords: Handbooks and manuals
    URL: FULL
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Berlin International
  • 6
    Online Resource
    Online Resource
    Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful (2018)
    Singapore :Springer Singapore :
    Details
    UID:
    almahu_9947957342902882
    Format: XXI, 324 p. 123 illus., 51 illus. in color. , online resource.
    ISBN: 9789811088186
    Series Statement: Management for Professionals,
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. .
    In: Springer eBooks
    Additional Edition: Printed edition: ISBN 9789811088179
    Language: English
    DOI: 10.1007/978-981-10-8818-6
    URL: http://dx.doi.org/10.1007/978-981-10-8818-6
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HU Berlin
  • 7
    Online Resource
    Online Resource
    Market segmentation analysis : understanding it, doing it, and making it useful (2018)
    Singapore :Springer,
    Details
    UID:
    kobvindex_HPB1050722411
    Format: 1 online resource (xxi, 324 pages) : , illustrations
    ISBN: 9789811088186 , 9811088187
    Series Statement: Management for Professionals,
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. , English.
    Additional Edition: Print version: ISBN 9789811088179
    Language: English
    DOI: 10.1007/978-981-10-8818-6
    URL: ProQuest Ebook Central
    URL: SpringerLink
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Open Access Request
    HPol Brandenburg
  • 8
    Online Resource
    Online Resource
    Market Segmentation Analysis : understanding it, doing it, and making it useful (2018)
    Singapore : Springer Nature | Singapore :Springer,
    Details
    UID:
    edoccha_9958926324302883
    Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)
    ISBN: 981-10-8818-7
    Series Statement: Management for professionals.
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English
    Additional Edition: print version ISBN 9789811088179
    Language: English
    DOI: 10.1007/978-981-10-8818-6
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    Charité
  • 9
    Online Resource
    Online Resource
    Market Segmentation Analysis : understanding it, doing it, and making it useful (2018)
    Singapore : Springer Nature | Singapore :Springer,
    Details
    UID:
    edocfu_9958926324302883
    Format: 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.)
    ISBN: 981-10-8818-7
    Series Statement: Management for professionals.
    Content: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
    Note: Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . , English
    Additional Edition: print version ISBN 9789811088179
    Language: English
    DOI: 10.1007/978-981-10-8818-6
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    Open Access Request
    FU Berlin
  • 10
    Online Resource
    Online Resource
    Market segmentation analysis : understanding it, doing it, and making it useful (2018)
    Singapore, Singapore :Springer Open,
    Details
    UID:
    edocfu_BV045111795
    Format: 1 Online-Ressource.
    ISBN: 978-981-10-8818-6
    Series Statement: Management for professionals
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-981-10-8817-9
    Language: English
    Subjects: Economics
    RVK:
    QP 621
    Keywords: Marktsegmentierung ; Marktanalyse
    DOI: 10.1007/978-981-10-8818-6
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Fulltext
    Fulltext
    FU Berlin
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