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  • 1
    Book
    Book
    Global marketing management (2008)
    Hoboken, NJ : Wiley
    Details
    UID:
    b3kat_BV022783062
    Format: XXII, 682 S. , Ill., Kt.
    Edition: 4. ed., internat. ed.
    ISBN: 9780471755272
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Book
    Book
    Global Marketing Management (1998)
    Chichester [u.a.] : John Wiley & Sons
    Details
    UID:
    b3kat_BV024705720
    Format: 712 S. , Ill. + 1 Beil.
    ISBN: 0471592889
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
    URL: Table of Contents
    URL: Inhaltsverzeichnis
    URL: http://www.loc.gov/catdir/toc/onix03/97030942.html
    URL: http://www.loc.gov/catdir/enhancements/fy0706/97030942-d.html
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  • 3
    Book
    Book
    Global marketing management (2023)
    Hoboken : Wiley
    Details
    UID:
    b3kat_BV048506633
    Format: xxxiv, 728, I-34 Seiten , Illustrationen, Diagramme, Karten
    Edition: Ninth edition
    ISBN: 9781119888765 , 9781119888758
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
    URL: Inhaltsverzeichnis
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  • 4
    Book
    Book
    Global marketing management (2017)
    Hoboken, NJ : Wiley
    Details
    UID:
    b3kat_BV045540893
    Format: xxiii, 673 Seiten , Illustrationen, Diagramme, Karten
    Edition: 7th edition
    ISBN: 9781119586777
    Series Statement: EMEA edition
    Note: Revised edition of the authors's Global marketing management, 2014
    Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 9781119298717
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
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  • 5
    Book
    Book
    Global marketing management (2020)
    Hoboken : Wiley
    Details
    UID:
    b3kat_BV046445470
    Format: xxxii, 698, I-31 Seiten , Illustrationen , 28 cm
    Edition: eighth edition
    ISBN: 9781119563112 , 9781119603504
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
    Library Location Call Number Volume/Issue/Year Availability
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  • 6
    Book
    Book
    International Marketing (2015)
    Singapore : Wiley
    Details
    UID:
    b3kat_BV042137356
    Format: XXIV, 595 S. , Ill., graph. Darst. , 250 mm x 150 mm
    Edition: 6. ed., international student version
    ISBN: 9781118830284 , 1118830288
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing
    URL: Inhaltstext
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  • 7
    Book
    Book
    Global marketing management (2001)
    New York [u.a.] : Wiley
    Details
    UID:
    b3kat_BV014046821
    Format: XXIV, 739 S. , Ill., graph. Darst., Kt.
    Edition: 2. ed.
    ISBN: 0471372897
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Internationales Marketing ; Marketingmanagement ; Globalisierung ; Marketingmanagement
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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  • 8
    Book
    Book
    Global marketing management (2007)
    Hoboken, NJ : Wiley
    Details
    UID:
    b3kat_BV023801436
    Format: XXII, 682 S. , Ill., graph. Darst., Kt.
    Edition: 4. rev. ed.
    ISBN: 0471755273
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    RVK:
    QP 680
    Keywords: Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Internationales Marketing ; Marketingmanagement ; Globalisierung ; Marketingmanagement
    Library Location Call Number Volume/Issue/Year Availability
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  • 9
    Book
    Book
    Global marketing management (2004)
    Hoboken, NJ : Wiley
    Details
    UID:
    b3kat_BV017762203
    Format: XXII, 362, 12 S., 363 -704 S. , Ill., Kt.
    Edition: 3. ed., [internat. ed.]
    ISBN: 0471451878 , 0471230626
    Language: English
    Subjects: Economics
    RVK:
    QP 680
    Keywords: Internationales Marketing ; Marketingmanagement ; Multinationales Unternehmen ; Internationaler Wettbewerb ; Produktmanagement ; Globalisierung ; Marketingmanagement
    Library Location Call Number Volume/Issue/Year Availability
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