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  • 1
    Article
    Article
    Does Internet information influence fund investors' purchase intention? (2015)
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    Details
    UID:
    (DE-627)825833477
    Format: graph. Darst.
    ISSN: 2150-3338
    In: Review of business & finance studies, Hilo, Hawaii : IBFR, 2013, 6(2015), 2, Seite 11-19, 2150-3338
    In: volume:6
    In: year:2015
    In: number:2
    In: pages:11-19
    Language: English
    Keywords: Aufsatz in Zeitschrift
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    GBV
  • 2
    Article
    Article
    The demand for medical cosmetology : evidence from China (2014)
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    UID:
    (DE-627)803834969
    ISSN: 1931-0277
    In: Global journal of business research, Hilo, Hawaii : IBFR, 2007, 8(2014), 4, Seite 61-70, 1931-0277
    In: volume:8
    In: year:2014
    In: number:4
    In: pages:61-70
    Language: English
    Keywords: Aufsatz in Zeitschrift
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  • 3
    Online Resource
    Online Resource
    Does Winning an Award Affect Investors’ Brand Preference and Purchase Intention? (2016)
    [S.l.] : SSRN
    Details
    UID:
    (DE-627)183561051X
    Format: 1 Online-Ressource (8 p)
    Content: Franklin Templeton Investments is a global leader in asset management serving clients for over 65 years in over 150 countries and is famous in Taiwan. This research takes Franklin Templeton Investments as an example. We investigate the relationships between brand image, perceived quality, brand preference, and purchase intention using questionnaire. The results show that brand image has a significantly positive effect on perceived quality and brand preference. Perceived quality has a significantly positive impact on brand preference. Brand preference also has a significantly positive influence on purchase intention
    Note: In: International Journal of Management and Marketing Research, v. 8 (1) p. 57-64, 2015 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt
    Language: English
    URL: kostenfrei
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  • 4
    Online Resource
    Online Resource
    Does Online Trading Affect Investors’ Trading Intention? (2014)
    [S.l.] : SSRN
    Details
    UID:
    (DE-627)1792264232
    Format: 1 Online-Ressource (10 p)
    Content: The purpose of this study is to investigate the relationships and effects of online trading, the illusion of knowledge and control, information processing cost, trading intention, and expected performance. The research findings' show that online trading itself will increase investors' trading intentions, information processing cost, and illusion of knowledge and control. Also, the information processing cost and the illusion of knowledge and control will further raise investors' expectations about future performance directly and indirectly via trading intention, meaning that online trading tends to make investors become overconfident about their future expected performance
    Note: In: The International Journal of Business and Finance Research, v. 8 (5) p. 71-79, 2014 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt
    Language: English
    URL: kostenfrei
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  • 5
    Article
    Article
    Does investment experience influence fund investors' perceived value and purchase intention? (2015)
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    Details
    UID:
    (DE-627)828420564
    Format: graph. Darst.
    ISSN: 1931-0277
    In: Global journal of business research, Hilo, Hawaii : IBFR, 2007, 9(2015), 2, Seite 87-93, 1931-0277
    In: volume:9
    In: year:2015
    In: number:2
    In: pages:87-93
    Language: English
    Keywords: Aufsatz in Zeitschrift
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  • 6
    Article
    Article
    All you can eat : behavioral evidence from Taiwan (2014)
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    Details
    UID:
    (DE-627)804379424
    Format: graph. Darst.
    ISSN: 1933-3153
    In: International journal of management and marketing research, Hilo, Hawaii : IBFR, 2008, 7(2014), 2, Seite 29-37, 1933-3153
    In: volume:7
    In: year:2014
    In: number:2
    In: pages:29-37
    Language: English
    Keywords: Aufsatz in Zeitschrift
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  • 7
    Article
    Article
    Does winning an award affect investors' brand preference and purchase intention? (2015)
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    Details
    UID:
    (DE-627)831846917
    Format: graph. Darst.
    ISSN: 1933-3153
    In: International journal of management and marketing research, Hilo, Hawaii : IBFR, 2008, 8(2015), 1, Seite 57-64, 1933-3153
    In: volume:8
    In: year:2015
    In: number:1
    In: pages:57-64
    Language: English
    Keywords: Aufsatz in Zeitschrift
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  • 8
    Online Resource
    Online Resource
    All You Can Eat : Behavioral Evidence from Taiwan (2016)
    [S.l.] : SSRN
    Details
    UID:
    (DE-627)1835610668
    Format: 1 Online-Ressource (9 p)
    Content: All-you-can-eat buffet is a popular meal-serving system for people who like to eat a lot and want a wide variety of food. This paper uses the theory of planning behavior to investigate the behavioral intention and overeating behavior of people at an all-you-can-eat restaurant through a questionnaire format from January 1, 2013 to April 1, 2013. The research findings show that attitude, subjective norms, and perceived behavioral control all have a significantly positive influence on behavioral intention. However, people’s overeating behavior is determined mainly by perceived behavioral control, not by behavioral intention
    Note: In: International Journal of Management and Marketing Research, v. 7 (2) p. 29-37, 2014 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt
    Language: English
    URL: kostenfrei
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  • 9
    Article
    Article
    Does online trading affect investors' trading intention? (2014)
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    Details
    UID:
    (DE-627)787866512
    Format: graph. Darst.
    ISSN: 1931-0269
    In: The international journal of business and finance research, Hilo, Hawaii : IBFR, 2007, 8(2014), 5, Seite 71-79, 1931-0269
    In: volume:8
    In: year:2014
    In: number:5
    In: pages:71-79
    Language: English
    Keywords: Aufsatz in Zeitschrift
    Library Location Call Number Volume/Issue/Year Availability
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    Article
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  • 10
    Online Resource
    Online Resource
    Does Investment Experience Influence Fund Investors’ Perceived Value and Purchase Intention? (2016)
    [S.l.] : SSRN
    Details
    UID:
    (DE-627)1791801412
    Format: 1 Online-Ressource (8 p)
    Content: Internet is now one of the most popular channels for investors to acquire investment related information. However, investors with different investment experience in mutual fund may have different perceived quality, perceived risk, and perceived value about Internet information. Therefore, this paper investigates the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention for investors with different investment experience. Using random sampling, we administered the questionnaires to investors living in Taiwan from March 1, 2013 to June 1, 2013. The research findings show that Internet information has a larger direct effect on perceived value and a larger indirect effect on purchase intention than perceived quality in Group 1 (investors with investment experience in mutual funds before), whereas perceived quality has a larger direct effect on perceived value and a larger indirect effect on purchase intention than Internet information in Group 2 (investors without investment experience in mutual fund before)
    Note: In: Global Journal of Business Research, v. 9 (2) p. 87-93, 2015 , Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt
    Language: English
    URL: kostenfrei
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    BSZ
    GBV
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