Format:
1 Online-Ressource (224 Seiten)
ISBN:
9782807614178
Series Statement:
Business and Innovation Ser. v.25
Content:
Wine as a product arises from human connections in know-how and trade as much as from the natural environment in which grapes are grown. The authors in this collection offer new studies of the individuals and groups who act as connectors in these networked systems, intermediating in the delivery of wine from growers' vines to consumers' glasses
Note:
Cover -- Copyright information -- Contents -- Introduction -- State of the Field in Wine Studies -- Wine as an Instrument of Global History -- Overview of Current PhD Theses in Wine Studies -- Cultivating imperial networks: British colonial wine production at the Cape of Good Hope and South Australia, 1806-1910 -- "Natural" winemaking in the global hierarchy of values: an ethnography of female winegrowers in Northern and Southern Italy -- Vineyard and vines in Cahors (1650-1850) -- Ackerman: strategy, innovation and territorial roots of a family business (1811-1914) -- "France of the Southern Hemisphere": transferring a European wine model to colonial Australia -- PART I Market Development and Adaptation -- Wine Merchants and Wine Producers in France in the 18th Century: Between Trust and Mistrust -- The range of "dis-honourable" practices -- Merchants-commissioners in a position of strength? -- Help from "the invisible hand": between interest, morality and sociability -- Phylloxera Crisis and French-Australian Wine Rivalry on the British Market (1882-1914) -- Phylloxera crisis and Australian ambitions -- The French view of the Australian wine industry -- French names for Australian wines -- 'Getting the Favour of the Public' in the Nineteenth-Century Champagne Trade: How Important Was a 'Smart Agent'? -- Sales and distribution -- Managing the influencers -- Managing the marketplace -- Agents and intermediaries -- Sources -- References -- PART II Intermediaries in the Production, Marketing and Consumption of Wine -- Guardians of Trade Secrets: Brokers and Wine Distribution in the United Provinces in the 18th Century -- Brokerage and wine distribution in the United Provinces -- Formal representatives and troubleshooters -- Information from the brokers' auction
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A New Wine for the International Market: Italian Public Institutions' Initiatives to Support the Oenological Sector (1870-1910) -- The aim of renewing the wine sector -- Italian public institutions' initiatives -- The Italian oenotechnical stations in New York and Buenos Aires -- New York -- Buenos Aires -- Wine Cooperatives in Alsace: Standing Out at Any Cost for a Sale? -- Ever more concentration in the cooperative world -- Three types of structures coexist -- Successful adaptation to sustainable viticulture -- But organic wines in a secondary role -- From different strategies to a single goal: finding new consumers in order to survive -- Varietal wines, terroir wines and brand names: different means to conquer new markets -- First assert the physical terroir -- Presenting wines by the varietals, the element which is the core identity of Alsace wines -- Presenting the wines in ranges -- "Inventing" new products to widen the range and to build upon a brand -- Standing out by using original bottle designs -- Give the visitor an experience and associate gastronomy and culture -- Intermediation and the Making of Cir ò Marina Wine Markets in Calabria (Italy) -- The local and regional markets -- The bulk wine market to the north -- The diaspora markets -- The introduction and effects of the DOC Cir ò -- The contemporary intermediaries -- Sources -- References -- PART III Networks, Identity and Migration in the Wine World -- Fruits of Their Labour: Networks of Migration, Knowledge, and Work in the 19th Century Cape Wine Industry -- Legacies of slavery and racialised labour -- Emigration of expertise -- Introduction of convict labour -- Rhinefarm and the German-American Market for 19th-Century California Wine -- Rhinefarm origins -- Marketing Rhinefarm wines: the Dresel strategy -- The Gundlach-Bundschu strategy
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The Hunter Valley: Historicising a Multi-Form Wine-World in the Grape-Wine-Complex -- A cross-disciplinary frame in space and time -- Sources and their interpretation -- The cask problem as a case study -- The limits of historical agency -- Theorising regional continuity across generations, over time -- Advancing wine studies: wine-worlds in the grape-wine-complex -- Conclusion -- Series index
Additional Edition:
Erscheint auch als Druck-Ausgabe Lachaud-Martin, Stéphanie Wine, Networks and Scales Brussels : P.I.E. - Peter Lang SA Éditions Scientifiques Internationales,c2020 ISBN 9782807614161
Language:
English
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