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  • 1
    Book
    Book
    Beyond Hofstede : culture frameworks for global marketing and management (2009)
    Basingstoke [u.a.] : Palgrave Macmillan
    Details
    UID:
    b3kat_BV036618682
    Format: XVI, 287 S. , graph. Darst.
    Edition: 1. publ.
    ISBN: 9780230202399 , 023020239X
    Note: Incl. bibliogr. references and index
    Language: English
    Subjects: Economics
    RVK:
    QP 305
    RVK:
    QP 680
    Keywords: Interkulturelles Management ; Internationales Marketing ; Kulturvergleich ; Internationales Management ; Interkulturelles Management ; Kulturvergleich ; Aufsatzsammlung
    URL: Inhaltsverzeichnis
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