Format:
1 Online-Ressource
Edition:
1st ed
ISBN:
9781350389533
Content:
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate
Note:
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9780333617090
Additional Edition:
ISBN 9780333617106
Additional Edition:
ISBN 9781350389540
Additional Edition:
ISBN 9781350395589
Language:
English
DOI:
10.1007/978-1-349-26485-8
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