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  • 1
    Online Resource
    Online Resource
    Digital and Social Media Marketing : Emerging Applications and Theoretical Development (2020)
    Cham : Springer | Cham : Springer International Publishing
    Details
    UID:
    b3kat_BV046284235
    Format: 1 Online-Ressource (XV, 339 Seiten) , 43 Illustrationen, 36 Illustrationen (farbig)
    ISBN: 9783030243746
    Series Statement: Advances in Theory and Practice of Emerging Markets
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24373-9
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24375-3
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-030-24376-0
    Language: English
    Subjects: Economics
    RVK:
    QP 650
    Keywords: Social Media ; Marketing ; Online-Marketing ; Aufsatzsammlung
    DOI: 10.1007/978-3-030-24374-6
    URL: Volltext  (URL des Erstveröffentlichers)
    Author information: Dwivedi, Yogesh K. 1941-2019
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    HU Berlin
    FU Berlin
    HWR Berlin
    HTW Berlin
    BTU Cottbus
    TU Berlin
  • 2
    Online Resource
    Online Resource
    Proliferation of the Internet economy : e-commerce for global adoption, resistance and cultural evolution (2009)
    Hershey ; New York : Information Science Reference
    Details
    UID:
    b3kat_BV026736309
    Format: 1 Online-Ressource (xviii, 299 Seiten) , Diagramme, Karte
    ISBN: 9781605664132
    Series Statement: Premier reference source
    Content: Summary: "This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers" - Provided by publisher
    Note: Includes bibliographical references and index
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-60566-412-5
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1-60566-412-X
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-61692-608-3
    Language: English
    Subjects: Economics
    RVK:
    QR 700
    Keywords: Electronic Commerce ; Internet ; Technische Innovation ; Informationstechnik ; Globalisierung
    DOI: 10.4018/978-1-60566-412-5
    URL: Volltext  (URL des Erstveröffentlichers)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    FU Berlin
    TU Berlin
  • 3
    Book
    Book
    Compliance management : a how-to guide for executives, lawyers, and other compliance professionals (2015)
    Santa Barbara, Calif. [u.a.] : Praeger
    Details
    UID:
    b3kat_BV042520723
    Format: VIII, 262 S. , 24 cm
    ISBN: 9781440833113 , 1440833117
    Content: "This practical guide shows how to build an effective compliance and ethics program that will lower a business's risks and improve productivity"..
    Note: Includes bibliographical references (pages 213-245) and index
    Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-4408-3312-0
    Language: English
    Subjects: Economics
    RVK:
    QP 341
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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    Book
    HWR Berlin get availability status
    EUV Frankfurt get availability status
  • 4
    Online Resource
    Online Resource
    Localization strategies for global e-business (2012)
    Cambridge : Cambridge University Press
    Details
    UID:
    gbv_883418576
    Format: 1 Online-Ressource (xiv, 331 pages) , digital, PDF file(s)
    ISBN: 9780511920226
    Content: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies
    Note: Title from publisher's bibliographic system (viewed on 05 Oct 2015)
    Additional Edition: ISBN 9781107008892
    Additional Edition: Print version ISBN 9781107008892
    Language: English
    DOI: 10.1017/CBO9780511920226
    URL: Volltext  (lizenzpflichtig)
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    Online Access
    Open Access Request
    Stabi Berlin
    UB Potsdam
  • 5
    Online Resource
    Online Resource
    Compliance management : a how-to guide for executives, lawyers, and other compliance professionals (2015)
    Santa Barbara, Calif. [u.a.] : Praeger
    Details
    UID:
    b3kat_BV042601816
    Format: 1 Online-Ressource (VIII, 262 S.) , 24 cm
    ISBN: 9781440833120 , 9781440833113
    Content: "This practical guide shows how to build an effective compliance and ethics program that will lower a business's risks and improve productivity"..
    Note: Includes bibliographical references (pages 213-245) and index
    Language: English
    Subjects: Economics
    RVK:
    QP 341
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    UB Potsdam
    EUV Frankfurt
  • 6
    Book
    Book
    The culturally customized website : customizing web sites for the global marketplace (2005)
    Oxford : Butterworth-Heinemann | New York, NY : Routledge
    Details
    UID:
    b3kat_BV019797468
    Format: 163 S. , Ill., graph. Darst.
    ISBN: 0750678496
    Language: English
    Subjects: Computer Science , Economics
    RVK:
    QP 650
    RVK:
    ST 205
    Keywords: Web-Seite ; Gestaltung ; Kunde ; Kulturelle Identität ; Online-Marketing ; Website ; Gestaltung ; Kunde ; Kulturelle Identität
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Book
    FU Berlin get availability status
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