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  • 1
    Online Resource
    Online Resource
    New York, NY : Routledge
    UID:
    gbv_1752468163
    Format: 1 Online-Ressource (x, 143 Seiten)
    ISBN: 9781351269605 , 1351269607 , 9781351269582 , 1351269585 , 9781351269575 , 1351269577 , 9781351269599 , 1351269593
    Series Statement: Routledge studies in marketing
    Content: "The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"--
    Note: Includes bibliographical references and index
    Additional Edition: ISBN 9781138576438
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781138576438
    Additional Edition: Erscheint auch als Druck-Ausgabe Singh, Satyendra K., 1966 - Luxury and fashion marketing New York : Routledge, 2021 ISBN 9781138576438
    Additional Edition: ISBN 9780367650834
    Language: English
    URL: Volltext  (lizenzpflichtig)
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