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  • 1
    Online Resource
    Online Resource
    Brand equity : how is it affected by critical incidents and what moderates the effect (2012)
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    Details
    UID:
    edochu_18452_5087
    Format: 1 Online-Ressource (47 Seiten)
    ISSN: 1860-5664
    Series Statement: 2012,62
    Content: To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different scenarios. The respective reactions to these negative incidents are evaluated using the concept of customer-based brand equity. More precisely, a structure equation model is specified and differences in latent factor means are estimated taking into account perceived quality, various brand associations, loyalty and overall brand equity. The findings indicate that brand equity dimensions are not equally affected. Moreover, the results demonstrate that both brand equity and the business relationship before crisis moderate the effect of distinct critical incidents.
    Language: English
    DOI: 10.18452/4435
    URN: urn:nbn:de:kobv:11-100205787
    URL: Volltext  (kostenfrei)
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    Online Resource
    Fulltext
    HU Berlin
  • 2
    Online Resource
    Online Resource
    Linking corporate reputation and shareholder value using the publication of reputation rankings (2011)
    Berlin : Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
    Details
    UID:
    edochu_18452_5005
    Format: 1 Online-Ressource (39 Seiten)
    ISSN: 1860-5664
    Series Statement: 2011,65
    Content: Good corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the relationship between corporate reputation and financial performance. However, the most of them raised the question of causation due to their methodology. In order to isolate the impact of corporate reputation on financial performance, some authors had conducted event studies, but without any success. Therefore, this study provides a comprehensive theoretical background, why reputation has to affect financial performance. According to this theory, two event studies are conducted to analyze the impact of publishing reputation rankings of the German Manager Magazine from 1998 to 2008 on share prices. As expected, we find positive or negative announcement effects regarding upgraded or respectively downgraded companies. Consequently, investors gain new information from the published rankings (increase or decrease in reputation) to adjust share prices.
    Language: English
    DOI: 10.18452/4353
    URN: urn:nbn:de:kobv:11-100196189
    URL: Volltext  (kostenfrei)
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    Online Resource
    Fulltext
    HU Berlin
  • 3
    Book
    Book
    The impact of critical incidents on marketing / (2012)
    Details
    UID:
    almahu_BV041897216
    Format: X, 116 S. : , Ill.
    Note: Berlin, Humboldt-Univ., Diss., 2013
    Additional Edition: Erscheint auch als Online-Ausgabe The impact of critical incidents on marketing intangibles / von Sven Tischer
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Keywords: Hochschulschrift
    Author information: Tischer, Sven
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    Book
    HU Berlin get availability status
  • 4
    Online Resource
    Online Resource
    The impact of critical incidents on marketing intangibles / (2012)
    Details
    UID:
    almahu_BV041887278
    Format: 1 Online-Ressource (X, 116 S.) : , Ill.
    Edition: Online_Ausgabe Berlin Humboldt-Universität zu Berlin, Universitätsbibliothek 2014 Online-Ausg.
    Edition: Nach einem Exemplar der Humboldt-Universität zu Berlin, Universitätsbibliothek mit der Signatur: 2014 B 145
    Note: Berlin, Humboldt-Univ., Diss., 2013
    Additional Edition: Reproduktion von Tischer, Sven The impact of critical incidents on marketing intangibles 2012
    Additional Edition: Erscheint auch als Druck-Ausgabe The impact of critical incidents on marketing intangibles / von Sven Tischer
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Keywords: Hochschulschrift
    URN: urn:nbn:de:kobv:11-100217632
    URL: Volltext  (kostenfrei)
    Author information: Tischer, Sven.
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    Online Resource
    Fulltext
    HU Berlin
  • 5
    Online Resource
    Online Resource
    Measuring the impact of critical incidents on brand personality / (2012)
    Berlin :Humboldt-Univ.,
    Details
    UID:
    almahu_BV040636275
    Format: 54 S. : , graph. Darst.
    Series Statement: SFB 649 discussion paper 2012,64
    Language: English
    URN: urn:nbn:de:kobv:11-100205808
    URL: Volltext  (kostenfrei)
    URL: Volltext  (kostenfrei)
    Author information: Tischer, Sven
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    Fulltext
    HU Berlin
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