Format:
1 Online-Ressource (xxi, 300 Seiten)
ISBN:
9781522532217
Series Statement:
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Content:
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-5225-3220-0
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 1-5225-3220-X
Language:
English
DOI:
10.4018/978-1-5225-3220-0
URL:
Volltext
(URL des Erstveröffentlichers)
Bookmarklink