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Handbuch der Medienbetriebslehre / (2003)

Breyer-Mayländer, Thomas 1971- ; Werner, Andreas 1967-

München [u.a.] :Oldenbourg,

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UID:

almafu_BV016450209

Format: XXXI, 405 S. : , graph. Darst.

ISBN: 3-486-27356-6

Language: German

Subjects: Economics , General works

RVK:

AP 17600

RVK:

QR 700

Keywords: Medienwirtschaft ; Betriebswirtschaftslehre ; Lehrbuch ; Handbuch ; Bibliographie enthalten

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010171624&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: Breyer-Mayländer, Thomas 1971-

Author information: Werner, Andreas 1967-

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Online-Research : Markt- und Sozialforschung mit dem Internet (2005)

Welker, Martin ; Werner, Andreas 1967- ; Scholz, Joachim

Heidelberg :dpunkt-Verl.,

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UID:

almafu_BV019593890

Format: XVII, 300 S. : , graph. Darst.

Edition: 1. Aufl.

ISBN: 3-89864-308-5

Language: German

Subjects: Economics , General works , Sociology

RVK:

AP 16600

RVK:

MR 2400

RVK:

QH 244

RVK:

QP 611

RVK:

QP 650

Keywords: Marktforschung ; Internet

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012930553&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012930553&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Author information: Werner, Andreas 1967-

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Zentrum Info.arbeit Bundeswehr

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HNE Eberswalde

Book

Marketing-Instrument Internet / (1998)

Werner, Andreas 1967- ; Stephan, Ronald 1959-

Heidelberg :dpunkt-Verl.,

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UID:

almafu_BV011985343

Format: XIV, 238 S. : graph. Darst.

Edition: 2., aktualisierte Aufl.

ISBN: 3-932588-10-X

Language: German

Subjects: Computer Science , Economics

RVK:

QP 621

RVK:

QP 650

RVK:

ST 200

RVK:

ST 205

Keywords: Online-Marketing

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008110424&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008110424&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Author information: Stephan, Ronald 1959-

Author information: Werner, Andreas 1967-

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Marketing-Instrument Internet / (1997)

Werner, Andreas 1967- ; Stephan, Ronald 1959-

Heidelberg :Dpunkt-Verl.,

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UID:

almafu_BV011008677

Format: XIV, 226 S. : Ill., graph. Darst.

Edition: 1. Aufl.

ISBN: 3-920993-56-X

Language: German

Subjects: Computer Science , Economics

RVK:

QP 621

RVK:

QP 650

RVK:

ST 200

RVK:

ST 201

RVK:

ST 205

Keywords: Online-Marketing

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007371057&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: Inhaltsverzeichnis

Author information: Stephan, Ronald 1959-

Author information: Werner, Andreas 1967-

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Marketing-Instrument Internet : Strategie, Werkzeuge, Umsetzung (2003)

Werner, Andreas 1967-

Heidelberg :dpunkt-Verl.,

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UID:

almahu_BV014849607

Format: XV, 342 S. : Ill., graph. Darst.

Edition: 3., völlig neu bearb. und erw. Aufl.

ISBN: 3-932588-56-8

Note: Literaturangaben

Language: German

Subjects: Computer Science , Economics

RVK:

QP 621

RVK:

QP 650

RVK:

ST 200

RVK:

ST 205

Keywords: Online-Marketing ; Telemarketing ; Internet ; Marketinginstrument

URL: Inhaltsverzeichnis

Author information: Werner, Andreas 1967-

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Online Resource

Handbuch der Medienbetriebslehre (2003)

Breyer-Mayländer, Thomas [Verfasser] 1971- ; Werner, Andreas [Verfasser] 1967-

München [u. a.] : Oldenbourg

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UID:

b3kat_BV036970404

Format: 1 Online-Ressource (405, XXXI Seiten) , graph. Darst.

ISBN: 9783486273564 , 9783486700749

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 3-486-27356-6

Language: German

Subjects: Economics , General works

RVK:

AP 17600

RVK:

QR 700

Keywords: Medienwirtschaft ; Betriebswirtschaftslehre

DOI: 10.1524/9783486700749

URL: Volltext

URL: Volltext (lizenzpflichtig)

URL: lizenzpflichtig

URL: Cover

Author information: Breyer-Mayländer, Thomas 1971-

Author information: Werner, Andreas 1967-

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UB Potsdam

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TH Wildau

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Book

Social Media - analytics & monitoring : Verfahren und Werkzeuge zur Optimierung des ROI (2013)

Werner, Andreas [Verfasser] 1967-

Heidelberg : dpunkt

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UID:

b3kat_BV040531448

Format: XV, 211 S. , Ill., graph. Darst. , 24 cm

Edition: 1. Aufl.

ISBN: 9783864900235 , 3864900239

Language: German

Subjects: Economics

RVK:

QP 650

Keywords: Online-Marketing ; Kundenmanagement ; Soziale Software ; Controlling ; Return on Investment ; World Wide Web ; Data Mining ; Soziale Software ; Kundenmanagement ; Online-Marketing ; Controlling

URL: Inhaltstext

URL: Inhaltsverzeichnis

Author information: Werner, Andreas 1967-

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Personalmarketing : Strategien zur Suche und Auswahl von Vertriebsmitarbeitern (2005)

Werner, Andreas [Verfasser] 1967-

Sternenfels : Verl. Wissenschaft & Praxis

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UID:

b3kat_BV019669812

Format: 256 S. , Ill.

ISBN: 3896731939

Language: German

Subjects: Economics

RVK:

QP 620

RVK:

QV 578

Keywords: Unternehmen ; Vertrieb ; Personalauswahl

URL: Inhaltsverzeichnis

Author information: Werner, Andreas 1967-

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Site-Promotion : Werbung auf dem WWW (2000)

Werner, Andreas 1967-

Heidelberg :dpunkt-Verl.,

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UID:

almahu_BV013053140

Format: XII, 203 S. : Ill., graph. Darst.

Edition: 2., aktualisierte und überarb. Ausg.

ISBN: 3-932588-52-5

Language: German

Subjects: Computer Science , Economics

RVK:

QP 632

RVK:

QP 650

RVK:

ST 201

Keywords: Werbung ; Web-Seite ; Gestaltung ; World Wide Web ; Werbung ; Telemarketing ; World Wide Web ; Online-Marketing

URL: Inhaltsverzeichnis

Author information: Werner, Andreas 1967-

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Site-Promotion : Werbung auf dem WWW (1998)

Werner, Andreas [Verfasser] 1967-

Heidelberg : dpunkt-Verl.

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UID:

b3kat_BV012158261

Format: X, 179 S. , Ill.

ISBN: 3932588126

Language: German

Subjects: Computer Science , Economics

RVK:

QP 632

RVK:

QP 650

RVK:

ST 200

RVK:

ST 201

RVK:

ST 252

Keywords: Werbung ; Web-Seite ; Gestaltung ; World Wide Web ; Werbung ; Online-Marketing ; Telemarketing ; World Wide Web

Author information: Werner, Andreas 1967-

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