Kooperativer Bibliotheksverbund

UID:

Format: 1 online resource (320 p.)

ISBN: 9781845418236 , 9783110754315

Content: This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.

Note: Frontmatter -- , Contents -- , Figures and Tables -- , Contributors -- , 1 Introduction: Gamification in Tourism - The Cutting- Edge Trend in Tourism -- , Part 1: Gamification Theories -- , 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- , 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- , 4 Gamification: Practices, Benefits and Challenges -- , Part 2: Gamification Application and Case Studies -- , 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model -- , 6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- , 7. Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- , 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- , 9 Advergaming in Tourism: Spanish Cases -- , 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- , 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- , 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- , 13 Conclusion -- , Index , Mode of access: Internet via World Wide Web. , In English.

In: Channel View Publications eBook-Package 2021, De Gruyter, 9783110754315

In: EBOOK PACKAGE COMPLETE 2021 English, De Gruyter, 9783110754001

In: EBOOK PACKAGE COMPLETE 2021, De Gruyter, 9783110753776

In: EBOOK PACKAGE Engineering, Computer Sciences 2021 English, De Gruyter, 9783110754070

In: EBOOK PACKAGE Engineering, Computer Sciences 2021, De Gruyter, 9783110753837

Language: English

DOI: 10.21832/9781845418236

URL: https://doi.org/10.21832/9781845418236

URL: https://www.degruyter.com/isbn/9781845418236

URL: Cover

UID:

Format: 1 online resource (320 p.)

ISBN: 9781845418236

Content: This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.

Note: Frontmatter -- , Contents -- , Figures and Tables -- , Contributors -- , 1 Introduction: Gamification in Tourism – The Cutting- Edge Trend in Tourism -- , Part 1: Gamification Theories -- , 2 Gamification, Game Mechanics, Game Thinking and Players’ Profile and Life Cycle -- , 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- , 4 Gamification: Practices, Benefits and Challenges -- , Part 2: Gamification Application and Case Studies -- , 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model -- , 6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- , 7. Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- , 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- , 9 Advergaming in Tourism: Spanish Cases -- , 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- , 11 Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National Park -- , 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- , 13 Conclusion -- , Index , In English.

Language: English

DOI: 10.21832/9781845418236

URL: https://doi.org/10.21832/9781845418236

URL: https://www.degruyter.com/isbn/9781845418236

UID:

Format: 1 online resource (301 pages)

ISBN: 9781845418236

Series Statement: Aspects of Tourism 92

Content: This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners.

Content: Intro -- DOI https://doi.org/10.21832/XU8212 -- Contents -- Figures and Tables -- Contributors -- 1 Introduction: Gamification in Tourism - The Cutting-Edge Trend in Tourism -- Part 1 Gamification Theories -- 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- 4 Gamification: Practices, Benefits and Challenges -- Part 2 Gamification Application and Case Studies -- 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model -- 6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- 7 Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- 9 Advergaming in Tourism: Spanish Cases -- 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- 13 Conclusion -- Index.

Note: Description based on publisher supplied metadata and other sources

Additional Edition: ISBN 9781845418229

Additional Edition: Erscheint auch als Druck-Ausgabe Gamification for tourism Bristol : Channel View Publications, 2021 ISBN 9781845418229

Additional Edition: ISBN 9781845418212

Language: English

Keywords: Tourismus ; Tourismusmarketing ; Gamification ; Aufsatzsammlung

URL: lizenzpflichtig

URL: Inhaltsverzeichnis