UID:
almafu_9961809271802883
Format:
1 online resource (XII, 545 p.)
ISBN:
9783110775426
Series Statement:
Handbooks of Communication Science , 15
Content:
Having, maintaining, and/or obtaining good health is one of the most frequently mentioned desires that people have. Although genetic and environmental factors play an important role in these lifestyles and diseases, it is also known that health-related information that people are exposed to through a variety of modalities and sources has a huge impact on people’s health, health behaviours, and their acceptance of health-related policies, as recently demonstrated by the Covid-19 pandemic. The handbook of Health, Media, and Communication presents a timely and up-to-date overview of the broad and substantial research efforts that have been invested in recent decades to understand how health communication affects health knowledge, perceptions, and discussion as well as health behaviours and, ultimately, health outcomes. The handbook is structured to reflect and address essential parts of the communication process: sender, content, medium, and recipient. In addition to providing a historical and contemporary overview, the handbook also acknowledges the novel challenges that emergent media present for health communication, such as infodemics and misinformation.
Note:
Frontmatter --
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Preface to Handbooks of Communication Science series --
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Contents --
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Introduction --
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Section 1: Message senders --
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Chapter 1 Creating trust in health organizations --
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Chapter 2 Creating trust and understanding in doctor–patient relationships --
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Chapter 3 Social media influencers for health promotion --
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Chapter 4 Celebrity health narratives and the celebrity sick-scape --
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Section 2: Message content --
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Chapter 5 Fear appeals in health communication --
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Chapter 6 Messaging and affect processing --
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Chapter 7 Narratives in health communication --
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Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change --
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Chapter 9 The communication of uncertainty in health --
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Chapter 10 Social norms in health communication --
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Chapter 11 The impact of argument strength in health communication --
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Chapter 12 Behavioral change techniques in influencers’ social media messages --
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Section 3: Medium types --
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Chapter 13 Instagram and health --
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Chapter 14 Twitter and health communication --
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Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation --
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Chapter 16 Chatbots for health communication --
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Section 4: Message recipients --
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Chapter 17 Information seeking, scanning, and processing --
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Chapter 18 Health literacy and information processing --
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Chapter 19 Language difficulties: Healthcare provider–migrant patient communication --
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Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging --
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Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors --
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Section 5: Contemporary challenges --
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Chapter 22 Infodemics and health information overload --
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Chapter 23 Fake news and misinformation --
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Chapter 24 Health communication on social media during a crisis --
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Section 6: Case studies --
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Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study --
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Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium) --
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List of contributors --
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Index
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Issued also in print.
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In English.
Additional Edition:
ISBN 9783110775464
Additional Edition:
ISBN 9783110775259
Language:
English
DOI:
10.1515/9783110775426
URL:
https://doi.org/10.1515/9783110775426
URL:
https://www.degruyter.com/isbn/9783110775426
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