Format:
1 Online-Ressource (796 Seiten)
Edition:
3rd ed (Online-Ausg.)
Edition:
Online-Ausg
ISBN:
9781118816059
Series Statement:
EBL-Schweitzer
Content:
Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; How This Book is Organized; Beyond the Book; Where to Go from Here; Book I: Joining the Facebook Marketing Revolution; Chapter 1: Exploring Facebook Marketing; Seeing the Business Potential of Facebook; Using Facebook with the Global Market; Understanding Facebook Marketing Basics; Chapter 2: Creating Your Facebook Marketing Plan; Defining Your Ideal Audience on Facebook; Finding Your Ideal Audience inside Facebook; Identifying Your Facebook Marketing Plan's Core Goals. - Rules for Successful Facebook PagesSetting Up Resources and Manpower for Your Plan; Defining Your Admin Team; Measuring Your Return on Investment; Book II: Claiming Your Presence on Facebook; Chapter 1: Understanding Facebook Pages and Personal Accounts; Reviewing Facebook Pages and Account Types; Navigating Your Personal Profile Timeline and the Follow Button; Getting Down to Business; Making a Places Page; Creating a Facebook Group; Setting Up an Interest Page; Chapter 2: Creating Your Business Page; Considering a Few Things before You Start; Setting Up Your New Business Page. - Completing, Publishing, and Promoting Your PageClaiming a Facebook Place; Merging a Facebook Place with Your Page; Managing Missteps; Chapter 3: Administering Your Facebook Business Page; Viewing Facebook as Your Page; Understanding How Other People See Your Page; Editing Your Page; Edit Settings; Chapter 4: Arranging What Your Visitors See; Finding Your Page; Understanding How Apps Act as Navigation Links; Adding Facebook Apps to Your Page; Changing the Order of Apps on Your Page; Using the Hover Card as an Ad; Chapter 5: Using Your Personal Profile to Support Your Business
Content:
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Face
Note:
Description based upon print version of record
Language:
English
Keywords:
Social Media
;
Vermarktung
Bookmarklink