Format:
xix, 185 p.
,
ill
,
24 cm
Edition:
2nd ed
Edition:
Online_Ausgabe Boulder, Colo NetLibrary 2003 E-Books von NetLibrary Sonstige Standardnummer des Gesamttitels: 22382847
ISBN:
1410607550
Series Statement:
LEA's communication series
Note:
Includes bibliographical references (p. 177-180) and index
Additional Edition:
Reproduktion von Katz, Helen E. The media handbook 2003
Language:
English
Subjects:
General works
Keywords:
Mediaplanung
;
Marketing
;
Massenmedien
;
Medien
;
Vermarktung
;
Einführung
;
Electronic books.
URL:
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