Format:
549 S.
,
Ill., graph. Darst.
ISBN:
3-17-018281-1
Series Statement:
Kohlhammer-Edition Marketing
Note:
Literaturverz. S. 514 - 543
Former:
Früher u.d.T. Bruhn, Manfred Social Marketing
Language:
German
Subjects:
Economics
,
Education
Keywords:
Soziomarketing
;
Nonprofit-Organisation
;
Marketing
;
Lehrbuch
Author information:
Bruhn, Manfred 1949-
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